Interactive Videos: Key to Unlocking More Engagement and Conversions

Vartika Bansal, January 15, 2023

What is an interactive video

Interactive video is the future of video consumption. It takes the traditional passive experience of watching a video and transforms it into an active one by allowing viewers to annotate, draw, comment, and ask questions directly on the video. This opens up a whole new world of possibilities for businesses and individuals who want to create engaging and interactive content.
In this post, we will share how customer facing teams within software product companies can create and leverage the power of interactive videos in their workflows.

Benefits of using interactive videos for customer facing teams

Sales teams: You are the face of the company, responsible for driving revenue and closing deals. Interactive videos can be a powerful tool for you to provide a more engaging and personalized experience for potential customers. You can benefit from interactive videos by increasing engagement, generating high-quality leads and increasing conversions. Interactive videos allow viewers to actively participate in the video by clicking on links, making selections, and providing input. This can be used to gather information about potential customers, such as feature preferences and problems that resonate.
You can also use interactive videos for personalizing the experience for different segments of your audience. For example, different versions of a video could be created for different industries or personas, to ensure that the content is most relevant and useful to each group.
To get you started, try creating the following today:

Product demonstrations: show potential customers how a product works, and highlight its key features and benefits. Send it before the customer meeting as a pre-read or after as a reference material.
Interactive leave-behind videos: If you had to dive deep into one particular use case or feature, show the same using an interactive video, where your potential customers can ask you contextual questions.

Marketing teams: You are the product marketing maverick inside your company, responsible for creating a compelling story to introduce your product to your users. You can benefit from using interactive videos to embed them in emails and on social media to share new features with your audience. This can help to increase engagement and drive conversions.
Another benefit of interactive video is that it allows for real-time feedback and data collection, just the two things we all product storytellers want more of. Viewers can leave comments and ask questions directly on the video, which can be used to gather insights on what resonates with your audience and where improvements can be made.
To get you started, try creating the following today:

Product explainer videos of your SaaS product, where viewers can ask product-specific questions and get immediate answers
Feature walkthrough videos of new workflows within your software product, where viewers can provide feedback on new features, ask questions, and leave suggestions

Customer success teams: You are the customer champion inside your company. You wear many hats, from evangelizing new feature adoption to solving customer queries when they are stuck. You can take advantage of interactive videos to leave behind ready reference materials for your customers. By allowing customers to annotate and ask very contextual questions directly on the video, it can greatly reduce the need for them to contact support. This can save you precious time and resources, while also improving the customer experience.
To get you started, try creating the following today:

How-to videos outlining a process: where viewers can leave comments and ask questions if they are not following along
Training and onboarding videos: where viewers can take interactive quizzes and provide feedback on their understanding of the material

Get started with creating interactive videos using Floik

Interactive videos offer a wide range of benefits for businesses and individuals looking to create engaging and interactive content. Our platform allows SaaS and software product companies to easily create interactive videos about their products. We are excited to be at the forefront of this new and exciting technology and we look forward to seeing how it can be used in new and innovative ways.