One tool to rule them all: How Marie saved 20 hours/week with Floik

🌟 User profile

Marie O’Sullivan is a Dublin-based web designer and course creator. She works with a bunch of clients on WordPress website design and SEO. She also offers several learning experiences through membership programs, workshops, and online courses.

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Taking screenshots with one tool, annotating these images with another.

Making a screen-recorded video with one tool, capturing a camera-only video with another.

Editing these videos with one tool, and saving all these files in another. 

That’s 1, 2, 3… SIX tools Marie was juggling between to create content for her web design clients and courses—until she found Floik. 

“Floik has saved me well over twenty hours every time I create a guide and that is probably underestimating it!”

Let’s learn how Marie leveled up her productivity to create step-by-step guides, explainer videos, and interactive tutorials with Floik. 

🌟 Marie O’Sullivan is a Dublin-based web designer and course creator. She works with a bunch of clients on WordPress website design and SEO. She also offers several learning experiences through membership programs, workshops, and online courses. 

Hours went by in capturing and clipping screenshots together

Sharing regular updates and tutorials with clients is a critical part of Marie’s nuanced web design process. She shares step-by-step guides giving clients a walkthrough of different parts of their site. 

But this task was equally tedious and frustrating. 😰

Marie would hourssss capturing screenshots for every step, annotating each image, and putting them on a doc with some relevant text. Creating videos was also a pain because most tools didn’t give her the professional quality output she wanted.

Plus, she had to constantly switch between tabs in an attempt to create a guide + video. 

“I felt like giving up! The most frustrating thing was that I had to edit the images as they contained sensitive information that needed to be blurred before I could share them with clients.”

Then, she read a review of Floik and decided to give it a run. *dramatic cue* And life was never the same again!

How Floik became her go-to solution for every documentation need

Marie was instantly impressed with Floik’s multi-format content creation capability. She could make interactive guides, explainer videos, and self-guided walkthroughs—all with a single tool. 😲

One of her first experiments on Floik was testing out the step-by-step guide that promised to capture, annotate, and contextualize screenshots automatically. And it did not disappoint. 

While Marie spent hours creating a couple of guides, Floik created dozens of visually appealing guides in the same duration. The ease of creation and quality of output was a perfect balance of function and aesthetic.

She now uses Floik to:

  • Make life easy for her clients with video walkthroughs and guides 
  • Share her knowledge through her blog with interactive tutorials
  • Talking-head videos for participants in her courses 
  • Training SOPs for her virtual assistant
“I've created a lot of step-by step interactive guides for my blog, and explainer videos for 1:1 clients. It helps to eliminate confusion and clients can reference these materials when it suits them.”

Floik has helped her deliver a more personalized client experience while making it convenient to document workflows and present her expertise through how-to content.

Plus, it’s eliminated the need to get on calls all the time. That’s more time for deep work! 🥳

What makes Floik a go-to tool for documentation 

Whether it’s client-facing collateral, members-only content, or internal training resources, Marie can do everything with Floik—one tool to rule them all.

Here are a few things that truly stood out for Marie:

  • Capture entire screen

The ability to capture anything on her screen within and outside the browser has been a standout capability for her. When comparing Floik against other tools, she discovered this as a huge differentiator where most tools allow browser-only recording. 

  • Built-in blur capability

Marie can effortlessly redact sensitive information with a few clicks without the hassle of manually editing each screenshot or video. The quality of output is neat and aesthetically beautiful with custom branding options to make her guides truly on-brand. 

  • Easy updates

Marie loves the quick and easy customization options to update guides with new information. She can trim and crop a recording, change the narration with AI voiceover, and upload an image/GIF with the latest information. 

“The best bit is that it's really easy to update my guides when technology changes (spoiler alert: all the time!)”
  • Share, export, embed

The ease of embedding guides and videos on any website is a game-changer. 

Marie adds these guides to her own articles and her clients’ portals because they make the reader experience more interactive. She’s also heard positive feedback from her clients because the end product is very attractive. ✨

From tutorials to SOPs: one tool, endless use cases

Floik helps Marie deliver an excellent client experience and create an interactive learning environment for her course participants. She’s managed to reduce her time on mechanical tasks like stitching screenshots together. 

Instead, she can focus more on her work and create learning resources for her membership programs. Floik saves time and moves the needle for her business. 

🏆 Solution

✅ Make interactive guides, explainer videos, and self-guided walkthroughs—all with a single tool

✅ Great ease of creation paired with a high quality of output

✅ Effortlessly redact sensitive information before or after recording

✅ Easily update and share or export files

🧗🏻 Challenge

❌ Capturing and annotating screenshots for step-by-step guides created for clients

❌ Not finding a tool to create high-quality and longer videos

❌ Save all the files in a separate tool and scramble to find them when required

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