vs.

Start free. Scale for a fifth of the price.

Floik captures your product once and gives you a Step-by-Step Guide people read and an Interactive Demo they click through, free to start and $119 a month for five users. Walnut is built for revenue teams, with deal rooms, personalization, and AI avatars. But its pricing page lists no free plan, and its entry tier is $575 a month.

$456 less
a month — Floik Pro+ for 5 users vs Walnut Ignite, billed annually
A free plan
on Floik, publishing 5 Flos — Walnut’s pricing page lists none
0
credit balances to track on Floik — Walnut’s AI Mode draws from an annual pool

Full breakdown

Feature by feature

Every capability, on the plan where it actually appears.

Capability

Floik

Walnut

Outputs from one capture
AI-written step-by-step guide
Free plan
No standalone guide; in-demo guides with AI text
Clickable interactive demo
Free plan
Ignite and above
AI voiceover
Standard Pro, Premium Pro+, Expressive Enterprise
Ignite and above, draws on AI credits
AI avatar video overlay
Not available
Accelerate; add-on on Ignite
Explainer Video format (screen + camera)
Free plan
Not available — AI avatar overlays only
Self-navigated paths
CTA free, branching on Pro
Playlists, Ignite and above
Sandbox demos (free-roaming)
Not available
Accelerate; add-on on Ignite
Per-prospect personalization
Not available
Accelerate and above
Capture and editing
Browser capture
Free plan
Ignite and above (extension)
Blur or redaction during capture
Free plan
After capture only, in the editor
Import PowerPoint or PDF as screens
Not available
AI Mode, all plans, draws on AI credits
AI and language
AI translation
Pro (2 languages), Pro+ (30+)
Up to 243 languages; Scale, add-on below
AI Q&A agent for viewers
Not available
Buyer Xpert, paid add-on per conversation
AI usage metering
By plan tier, no credit balance
Annual credit pool: 50,000 / 100,000 / 200,000
Sharing and exports
Public link and embed
Free plan
Ignite and above
PDF, HTML, or Markdown export
Pro, yearly billing only
Not supported
MP4 and GIF export
Pro, yearly billing only
Every plan
Offline download
Guide as HTML, video as MP4, Pro yearly
Offline demos and playlists, add-on
Remove watermark and branding
Watermark free, branding on Pro
Accelerate; add-on on Ignite
Native CRM and marketing integrations
Enterprise, custom
HubSpot, Marketo, Salesforce, Ignite and above
Digital sales rooms
Not available
Scale; add-on on Ignite and Accelerate
Anonymous-visitor identification
Not available
Uncover, Accelerate and above
Collaboration and governance
SSO
Enterprise
SSO and SCIM, Accelerate; add-on on Ignite
Dedicated customer success manager
Enterprise
Accelerate and above
Automatic PII redaction
Pro+, guides only
AI Magic Redaction, Scale or add-on
Pricing
Free plan
5 published Flos, both outputs
None listed
Cheapest paid plan, billed annually
$39/mo — Pro, 1 user
$575/mo — Ignite, 3 editor + 3 presenter
Team plan, billed annually
$119/mo — Pro+, 5 users
$575/mo — Ignite; $1,550/mo — Accelerate
Additional seats
Pro+ bundles 5 users
Add-on, price not published
Why teams switch

Three things Floik does differently

Plan-level differences from the source — not marketing copy.

01

Pricing

A fifth of the price for five users

Walnut Ignite is $575 a month billed annually, or $6,900 a year, for 3 editor and 3 presenter seats. Floik Pro+ is $119 a month billed annually for 5 users — about a fifth of the cost.

Floik Pro+: $119/mo, 5 users
Walnut Ignite: $575/mo

02

Free plan

Five published Flos before you pay anything

Walnut’s pricing page shows three plans — Ignite, Accelerate, and Scale — with no free option; every button reads “Book a demo.” Floik’s free Starter plan publishes up to 5 Flos, covering both a guide and an interactive demo.

Floik: Free plan
Walnut: None listed

03

Credits

AI by plan tier, not a credit pool

Walnut’s AI Mode and other metered AI features draw on an annual credit pool: 50,000 on Ignite, 100,000 on Accelerate, 200,000 on Scale. AI pauses at 100%, and more is sold in top-up packs. Floik lists AI features by plan tier, with no balance to track.

Floik: No credit meter
Walnut: 50,000 credits/yr on Ignite
FAQ Unpacked

Frequently asked questions

Does Walnut produce a written guide?

Does Walnut have interactive demos?

Is Walnut free?

How much does Walnut cost?

Capture your workflow once.

AI does the heavy lifting. You stay in control.

Capture workflows from your browser or desktop applications with the Floik Chrome extension, or simply upload an MP4. Floik AI does the heavy lifting, taking you all the way to polished interactive guides, SOPs, feature walkthroughs, and professionally narrated videos.

You review. You validate. You refine. You stay in control.

Free plan available · No credit card required