12 Video Tutorial Software for Creating Product How-tos Effortlessly

Shreelekha Singh
February 26, 2024
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Creating engaging and informative product how-tos has become a crucial aspect of customer support and product marketing. 

This article introduces 12 outstanding video tutorial software that make it easy to create various types of video content, ranging from introductory videos to detailed how-to guides and explainer videos. 

Whether you're looking to solve common user problems with FAQ videos, announce new features, or host live demos and webinars, there's a tool designed to meet your needs. 

6 types of video tutorials you can create for your product

Here are the six essential types of video tutorials for your SaaS:

  • Introduction videos: These videos provide a general overview of your SaaS product, highlighting its main features and benefits. They're great for new users or potential customers who are just starting to explore what your product can do.
  • How-to guides or tutorials: These are step-by-step videos that show users how to perform specific tasks or use certain features within your product. They can range from basic to advanced levels, depending on your audience's needs.
  • Explainer videos: These videos go deeper into how your product works and why it's useful. They often address specific problems your product solves and can help users understand the value of using it.
  • FAQ or troubleshooting videos: These videos address common questions or issues users might have. They can help reduce support tickets by providing easy-to-follow solutions to common problems.
  • Feature update videos: Whenever you update your product or release new features, you can create videos to inform users about the changes and how to take advantage of them.
  • Webinars or live demos: These are longer, more detailed sessions where you can demonstrate your product live, answer questions in real time, and interact with your audience. They can be recorded and shared for those who couldn't attend live.

12 best tools to create video tutorials for your SaaS 

We reviewed dozens of video tutorial software to shortlist these 12 best options you can consider. Let’s break down the core capabilities for each tool to help you make an informed decision. 

1. Floik: Best for creating tutorial videos, guides, demos

G2 rating: 4.9/5 stars (15+ reviews)

Pricing: Starts at $29/month

Floik is a versatile tool designed to create product showcases in multiple formats, like interactive demos, step-by-step guides, and explainer videos. Purpose-built for product education, the tool offers a power-packed editor with options like trim, crop, pan-and-zoom, and move clickmarks to fine-tune your showcases.

You can also bring your entire team to the same workspace and work collaboratively. The best part? You can enable SEO for your tutorial videos and Floik will index them directly to show up on organic search results. 

Key features

  • AI voiceover in 20+ languages: Make your videos accessible to a global audience with AI-generated text-to-speech audio in 20+ languages. Floik also generates subtitles automatically for multiple languages.
  • Add smart CTA branches: Cover multiple topics or themes in your tutorials with smart CTAs. Let users choose which topics they want to explore and give them a more intuitive learning experience.
  • Create a tutorial library: Curate multiple product tutorials in a single place and design topic-based libraries. Publish the folder and share it with a link or embed on a landing page for easy access. 

2. Screen Studio: Best for studio-quality video creation

G2 rating: NA

Pricing: $89/year

Screen Studio is a screen recording tool designed specifically for macOS users, aiming to simplify the creation of high-quality videos. It's ideal for making tutorials, demos, and social media content without needing extensive video editing skills. 

The tool includes features to automatically enhance recordings, such as zooming on important actions, smoothing cursor movements, and hiding static cursors. Users can also personalize their videos with branding elements and easily share their creations on various platforms.

Key features

  • Automatic enhancements: Screen Studio offers automatic zoom to highlight the main action, smooth cursor movement, and professional-looking effects applied to every video, which would typically require hours of manual editing.
  • Personalization and branding: Users can add their style to videos by changing the background, cursor size, and adding branding elements, ensuring their content stands out.
  • Easy sharing and exporting: The tool provides optimal export settings for different platforms, supports up to 4K 60fps video and GIF exports, and allows quick sharing through copying to clipboard or generating shareable links.

3. Synthesia: Best for AI avatar videos for quick updates

G2 rating: 4.7/5 stars (1200+ reviews)

Pricing: Starts at $29/month

Synthesia is a popular AI video generation tool that simplifies the process of creating tutorial videos with lifelike avatars and voiceovers. It’s great for creating professional-looking tutorials. 

You can pick from 150+ avatars, choose from over 120 languages, and even make the avatars talk in your own voice. The platform also provides a wide array of tools and features that streamline the video production process

Key features

  • AI script assistant: Generate scripts based on prompts (just like ChatGPT) and significantly reduce the time and effort needed to create engaging narratives for their videos.
  • Extensive media library and integrations: The platform offers access to a comprehensive media library, including copyright-free images, videos, icons, shapes, and other resources.
  • Template variety and customization options: With over 65 video templates, you can quickly start projects that fit a wide range of topics and styles. 

4. Riverside.fm: Best for making feature announcement videos

G2 rating: 4.8/5 stars (670+ reviews)

Pricing: Starts at $15/month

Riverside.fm is a popular choice for creating video tutorials, praised for its high-quality audio and video capabilities, and user-friendly interface. It stands out for offering seamless remote recording features, making it a go-to tool for podcasters and video content creators looking for professional results​​​​.

Key features

  • Lag-free, high-res recording: Riverside.fm ensures high-quality audio and video recording up to 4K resolution, even in poor internet conditions, thanks to its local recording feature.
  • Media board and live call-ins: You can easily insert intros, outros, and sounds without post-production editing. The live call-in feature invites listeners to participate in real-time​​.
  • Versatile content creation and distribution: Riverside.fm supports a range of content creation and distribution tools, including a magic editor for easy editing, social media clips for promotion, and mobile app support for iOS and Android. 

5. Vimeo: Best for recording webinar tutorial videos

G2 rating: 4.2/5 stars (400+ reviews)

Pricing: Starts at $9/month

Vimeo is a video platform that stands out for its high-quality video streaming, customization options, and supportive community. You can customize your video player and embed settings. This means you can make the video player look like it's part of your brand or website.

You can use features like comments, likes, and the ability to add chapters to your videos, and make tutorials more interactive + easier to follow.

Key features

  • High-quality video streaming and customization: Vimeo provides crisp, clear video quality and numerous customization options. It allows basic editing tasks and a range of privacy settings to control video access​​.
  • Video review pages: Gather feedback directly on your videos through time-stamped comments from viewers. This interactive feedback mechanism makes it easier to identify specific moments in the tutorial that may require clarification, additional information, or improvement​​.
  • Professional content control: Vimeo Pro offers extensive control over how content is displayed, including customizable sharing features, password protection for sensitive videos, and ad-free streaming. 


G2 rating: 4.6/5 (400+ reviews)

Pricing: Starts at $18/month

VEED is a video creation platform offering a suite of tools designed for a broad audience, from beginners to seasoned content creators. It enables users to create high-quality video tutorials and other content directly from their browsers, without the need for any downloads or specialized software. 

With a focus on simplicity and efficiency, VEED caters to a diverse range of video editing needs, from personal projects to professional presentations and educational content.

Key features

  • AI-powered subtitles and translations: VEED's automated subtitle generation and translation features make it easier for creators to produce multilingual content to reach a global audience​​.
  • Comprehensive editing suite: The platform offers a range of editing tools, including options for trimming, adding text, using transitions, and incorporating music, as well as advanced features like background noise removal and video branding tools​​.
  • Collaboration and sharing: VEED supports real-time collaboration for teams to work together on video projects from different locations. It also offers various sharing options to easily distribute tutorial videos across platforms or embed them into emails and websites​​​​.

7. Loom 

G2 rating: 4.7/5 (1800+ reviews)

Pricing: Starts at $8/month

Loom is a video messaging tool that helps you create tutorials, demonstrations, and messages through screen and camera recording. It's widely used for education, training, and remote work communication because the tool makes it easier to convey messages without the need for real-time meetings. 

Loom offers a platform for capturing your screen, voice, and face to create engaging videos that can be shared instantly.

Key features

  • High-quality screen recording: Loom allows users to record their screens with high-quality video output to give viewers a seamless viewing experience for detailed tutorials.
  • Ease of sharing and accessibility: Once a video is recorded, Loom makes it exceptionally easy to share these recordings with others. You can generate shareable links instantly and embed them in emails, documents, or publish on social media and websites.
  • Integration with several tools: Loom integrates with a variety of other tools and it can seamlessly become part of a larger ecosystem of tools, facilitating workflows that involve project management, customer support, education, and more.

8. Zight 

G2 rating: 4.6/5 stars (1200+ reviews)

Pricing: Starts at $9.95/month

Zight is a versatile screen recording software that aims to enhance communication and productivity by providing a visual context through screenshots, videos, and GIFs. 

The platform supports asynchronous video recordings, making it a suitable alternative to live meetings. It offers a variety of plans to accommodate different needs, from free basic access to advanced features for enterprise customers​​.

Key features

  • Screen recording and editing: Zight offers versatile screen recording and video editing capabilities. Users can record their entire screen or select portions, enhancing the recordings with annotations or edits to clarify and emphasize key points.
  • Integration with tools: Zight integrates seamlessly with popular project management and communication tools like Slack, Trello, Asana, Jira, Microsoft Teams, and Zendesk. This feature facilitates smoother workflow transitions and communication within teams​​.
  • Security and custom branding: The platform emphasizes security and offers custom branding options, including custom domains to enhance brand recognition. This is particularly beneficial for businesses looking to maintain a consistent brand image across their communications​​​​.

9. Snagit

G2 rating: 4.7/5 stars (4700+ reviews)

Pricing: Starts at $62.99/license

Snagit is a popular screen recording tool for creating video tutorials. Despite its higher price compared to competitors, users appreciate its versatility and robust toolset, including screen recording at up to 30 fps, prebuilt shapes for markup, and one-click uploads to Google Drive and Dropbox. 

Snagit is ideal for content creation, offering capabilities like recording screens for documentation, adding and editing text on screenshots, and accessing a screenshot library for easy revisions​​.

Key features

  • Markup tools: Snagit's markup tools are designed for detailed annotation, allowing users to highlight key parts of a screen capture with shapes, arrows, and text. This feature is particularly useful for product tutorials, guides, or any other software documentation.
  • Flexible screen capturing: The tool provides versatile screen capture options, including the ability to capture entire screens, specific regions, and even scrolling webpages.
  • Editing and annotation: Beyond capturing screens, Snagit offers advanced editing and annotation capabilities. Users can modify captured images, add detailed annotations, and organize their captures in a library for easy access and revision. 

10. Descript 

G2 rating: 4.6/5 stars (400+ reviews)

Pricing: Starts at $12/month

Descript is a highly versatile tool for creating video tutorials, offering a unique blend of features that cater to a wide range of content creators including podcasters, YouTubers, and social media influencers. 

This tool streamlines the editing process by converting audio and video files into text, allowing users to edit their media by simply tweaking the text. Its AI-driven capabilities enhance audio quality and even clone voices for seamless editing. 

Key features

  • Overdub voice cloning: This feature allows users to correct or add to their audio recordings by typing the desired text, which Descript then converts into audio using a cloned voice. This is particularly useful for fixing errors or adding content without the need for re-recording​​.
  • Studio sound: Descript improves the audio quality of recordings by removing unwanted background noise and enhancing voice clarity, delivering studio-quality sound even from less than ideal recording environments​​.
  • Remove filler words: One of Descript's most popular features, this tool automatically identifies and removes filler words and pauses from recordings, making the final product more professional and polished with minimal effort​​​​.

11. Camtasia

G2 rating: 4.6/5 stars (1200+ reviews)

Pricing: Starts at $179.88/year

Camtasia is a video editing and screen recording tool designed for creating video tutorials directly via screencast, or through a direct recording plug-in to Microsoft PowerPoint. 

The tool stands out for its ease of use, comprehensive features, and robust capabilities to produce high-quality videos with minimal effort. You get the tools to capture and edit your video footage effortlessly, enhance it with audio and visual effects, and share it with your audience.

Key features

  • Template library: Camtasia provides a variety of templates designed with placeholders, animations, and design elements. This feature is particularly helpful for beginners or those looking to speed up their production process.
  • Annotations and cursor effects: Offering a broad range of annotations like arrows, highlights, shapes, and the ability to blur sensitive information, Camtasia enhances the instructional quality of videos. It also adds the cursor effects for highlighting mouse movements. 
  • Interactive quizzes and surveys: You can create quizzes and surveys within videos to engage your audience actively, assess understanding, and collect feedback directly within the video.

12. Hippo Video

G2 rating: 4.5/5 stars (700+ reviews)

Pricing: Starts at $20/month

Hippo Video is a video marketing tool designed to boost communication through personalized video messages. It aims to make traditional forms of communication like emails more engaging by integrating video. 

The tool can support a wide range of use cases, including video tutorial creation for SaaS companies. You can use a range of features like video editing, analytics, interactive elements, and the ability for recipients to record video responses. 

Key features

  • Personalization at scale: Allows for customization to include personal details for each recipient, even in mass campaigns. This feature boosts engagement by making each communication feel uniquely tailored to the individual.
  • Comprehensive analytics and interactive Elements: Beyond basic viewing metrics, the tool captures detailed analytics on engagement. You can also add interactive elements within videos, such as clickable calls to action, to enhance viewer interaction and response rates.
  • Extensive integrations and automation: Through direct integrations and Zapier, Hippo Video automates workflows across more than 30 platforms. This can streamline video distribution and make the tool highly adaptable. 

Create video tutorials like a pro

In conclusion, the right video tutorial software can significantly enhance how you educate and engage with your users. 

From introducing your product to guiding users through complex features, the 12 tools outlined offer a range of capabilities tailored to various needs. Whether you're seeking high-quality video production, AI-powered features, or seamless collaboration and sharing options, each tool brings something unique to the table.

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