Sender: Notion

Subject: Meet the new Notion Projects

What we liked:

  • Started with a message that looked like a personal note - the content showed that we understand your problem and then went on to announce the update briefly 
  • Explained the feature through gifs of 4 major benefits with a great 1 line demonstration of each - making users stick and consume the necessary content
  • In the last section added a log of upcoming features to keep the users updated and anticipate changes 
  • Promoted CTA to try the product at the start and at the end strategically
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