Loom vs.Snagit: Which Screen Recording Tool Will Come Out on Top

Shreelekha Singh
April 2, 2024
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The market for screen recording tools is bigger than any category. 

You’ll find tools to capture your screen for just about every use case—creating sales videos, talking-head videos, product  tutorials, async responses, and much more. 

But Loom and Snagit are two of the most popular and widely trusted tools in this saturated category. 

Loom rose to popularity with its intuitive interface to create visually appealing videos. And Snagit has been a go-to screen recording tool since it was first launched in 1990! 

But which tool is best-suited for your use cases? Let’s find out in our detailed comparison of Loom vs Snagit.

7 factors to consider when choosing a video creation tool

We tested both Loom and Snagit for several use cases, like tutorial videos, personalized sales videos, 1:1 customer support, and more. Here are seven main criteria we evaluated in this testing.

  1. Easy to use: When a tool is easy to learn, it means you can start creating without a lengthy setup time. This is crucial for making product tutorials or sales pitches where time is of the essence. An intuitive tool means you can create high-quality content quickly even without the video editing chops of a pro.
  2. Video editing: The ability to conveniently tailor your videos with the right editing tools can significantly impact their effectiveness. For explainer videos, you might need simple cuts and captions to keep the message clear, but for more dynamic sales pitches, advanced features like AI voiceovers and personalization can add that extra polish to captivate your audience. 
  3. Branding: Consistent branding across your videos reinforces your company’s identity and helps build trust with your audience. A good tool lets you incorporate on-brand elements—like logos and custom colors—to build brand recall through your content. 
  4. Integrations: Integration capabilities mean you can streamline your video production process by connecting your video tool with other platforms in your stack. This seamless workflow helps in efficiently producing and distributing videos to reach the intended audience with the right message at the right time.
  5. Scalability: As your business grows, so do your video content needs. A scalable tool can support this growth by providing more storage, accommodating more users, and offering advanced features. A good tool can handle varied use cases—whether you’re making a handful of sales videos or launching a comprehensive product academy. 
  6. Analytics: Understanding how your videos perform is vital for customizing your content per your audience's needs. For example, in-depth analytics can reveal which tutorials are the most helpful or which parts of your feature release videos engage viewers the most. This insight allows you to refine your approach and maximize engagement + conversion rates.
  7. Pricing: It all ultimately comes down to pricing, especially for small businesses or startups. Finding a budget-fit tool means you need transparent pricing to plan for the cost of scaling up your video production or using more advanced features. 

Now that you know the core factors to look for when comparing these video creation tools, let’s compare Loom vs Snagit to see which one comes on top. 

Loom vs Snagit: A head-to-head showdown

We’ve all heard, “I’ll send you a Loom” at some point in our work life. 

While Loom has become synonymous with async video notes, it clearly serves few specific use cases, like sharing feedback, creating explainer videos, condensing minutes of the meeting, etc. 

But if you want to create videos for something else, like sending a video pitch to prospects, Snagit is a handy tool to use. 

Here’s our honest evaluation of Loom vs. Snagit for creating video content:


Loom vs Snagit

🌊 Ease of use 

Loom’s user-friendly interface is possibly its biggest differentiator. It allows you to move with speed and whip up a video in seconds. 

You don’t need to look around or read help docs to get a hang of the tool—just sign up, click on the browser extension, and your video is already rolling! 

You can choose to record a tab, window, or your entire screen. You can also create a quick slide deck directly in Loom by choosing a background image and adding text as per your chosen layout. 

Editing a video is just as easy as getting started. You can effortlessly fine-tune your videos, organize them in your library, and share them with your team.

On the other hand, Snagit is a desktop app that allows you to capture screenshots or record your screen quickly. Open the app window and decide how you want to capture your screen, and Snagit will start capturing instantly. 

You don’t have to spend a lot of time manually editing your content because Snagit captures click marks and lets you create custom presets. 


Here’s a conversation on X explaining how Snagit takes an edge over Loom with its capture + markup capabilities. 

Put simply, You can do everything possible in Loom, and go a step beyond with advanced editing features like scrolling capture, simplified UI graphics, smart move for UI elements, and more. 


🎨Video editing 

Loom offers all the basic video editing features you need, like trim, split, add a clip, and clean audio. You can also see a transcription for your video as soon as the video is rendered. In addition to these features, you also get:

  • Automatic title generation
  • Summary and chapter creation
  • Edit video by editing the transcript
  • Insert web or document links within video

The paid version gives you access to Loom AI for further enhancing your video. You can illustrate and annotate videos, automatically create summaries and chapterization, and add a custom CTA relevant to your content.

But the tool’s repeated glitches and video processing failures remain a common struggle for Loom users. It’s known for unexpectedly slowing down and disrupting your workflows.


 In contrast to Loom, Snagit offers advanced annotation capabilities. You can add callout boxes, overlay text, shapes, arrows, and more to highlight important information.

You can also do more with Snagit with features like:

  • Scrolling capture to take full-page/long screenshots
  • Rearrange elements in a screenshot with Smart Move
  • Convert detailed screenshots in simplified UI (SUI) graphics
  • Select and edit any text in an image/document or change its styling

You can also edit videos with your custom-made presets to match your branding.


Loom offers limited branding capabilities when compared to Snagit (or other screen recording tools). 

You can remove the Loom watermark and add your own logo. However, there’s no option to customize the video player to match your branding. The shareable video link is also in the loom.com domain. Essentially, there’s no option to create your own brand within the tool.

Snagit takes an edge here with Themes. You can design a theme for your brand by adding your custom colors, fonts, quick style options, and more. Save a theme as My Brand, and edit it anytime. 

You can also import or export this theme. Or download any theme you like from the TechSmith Assets collection. 

Besides Themes, you can also add a custom logo to the top of your video player. 


Loom offers easy integrations with tools, like Slack, Notion, Salesforce, HubSpot, Gmail, Zoom, etc. Since Loom is purpose-built for async communication, it integrates well with almost all tools designed for internal communication.

You can also embed Loom videos on virtually any platform. It's compatible with desktop and mobile apps in addition to supporting browser-based sites.

Snagit, on the other hand, integrates with limited tools. You can use Snagit with Slack, Google Drive, Evernote, Dropbox, and a few other tools. 

It also works with TechSmith’s Camtasia, Screencast, and Knowmax to streamline your documentation process.

⛰️ Scalability 

If you’re looking to use Loom for a longer term as your business grows, you might want to reconsider your decision. Despite being an industry-leader, Loom has continuously received heat over its reliability issues. 

Users have posted multiple reviews and grievances complaining how the app is constantly crashing. They have to reboot their system or lose their recorded videos because the app broke down or ran into technical glitches. 

Here are two different reviewers highlighting the same concern:


Turns out, the crashing app problem is a fairly common one among Loom users and has become a big reason for churn. 

However, Loom offers a dedicated Enterprise plan for bigger teams to work together using the tool. This plan comes with advanced admin controls and a secure + reliable infrastructure built with AWS-backbone.

On the other hand, Snagit also offers a custom plan for workplace communication. You can get a combination of Snagit and Screencast to create video recordings at scale and document organizational knowledge. 

However, you have to buy a license for everyone on the team. Plus, users have complained about how the storage folder with all the files can get messy as you add more content. 


Another user shared how the content filing system isn’t exactly intuitive when you create more content and more folders. 



While Loom’s free plan only tells you the number of times a video has been played, its Business and Enterprise plans offer granular analytics. You can track:

  • Average completion rate: how much of a video did viewers watch in a session
  • CTA conversion rate: what percentage of viewers clicked on the CTA button
  • Viewer details: name + email and watch time for every individual viewer

Snagit doesn’t let you track any engagement data. In comparison to Loom’s advanced analytics, Snagit puts you on the backseat with no insights on how viewers are interacting with your content. 


Snagit’s license pricing is significantly cheaper than Loom. Loom gives you the Starter plan for free and the Business plan for $12.50/month for one user (which comes up to $150/year). Snagit’s yearly license is available for $62.99. 

You get one year of updates in Snagit’s annual license and can access the tool in languages like English, French, German, Japanese, Spanish and Portuguese.

But a downside for Snagit is that there’s no free version for users to see how the tool operates. 


There’s a new player in town… have you met?

Loom and Snagit may be two of the most popular tools for video creation. But they’re not without their flaws. From missing features to higher price points, you might have to compromise on something or the other. 

That’s where Floik can save the day. 

Purpose-built for SaaS teams, Floik is a versatile solution to create interactive product showcases. You can create stellar videos to share your product with the world or make video notes for internal communication—it’s a win-win deal! 

We talked to video editors and GTM teams at several top SaaS companies to understand the use cases for video content. Then we designed meaningful functionalities based on these user interviews, each mapped to specific pain points and time-consuming tasks. 

  • Trim and crop: You can reduce the length of your video by removing any part from the start and end. A cool feature unique to Floik (and not available on Loom and Snagit) is the ability to crop your video to hide any unwanted tabs and browser details on your screen. 
  • Blur screen: Protect confidential details in your video and hide any part of your screen before you even start recording. That means, we’re not capturing those details even in our backend—they’re completely confidential, as they should be.

  • Add AI voiceover: You can use the text-to-speech feature to generate audio in over 14 languages and multiple English accents. You just have to feed your script and Floik will create an audio. If your video has some voiceover already, the tool will use the same script to create an AI voiceover.

  • Generate subtitles: Auto-generate subtitles for every video and edit them freely to give users better access to your video. You can put subtitles in multiple languages and generate audio in the same language + accent.
  • Click marks: Unlike Loom where you’re not aware where exactly the mouse pointer is clicking, Floik captures all your click marks. This shows users exactly what you’re talking about. You can also move these mouse clicks while editing to ensure you’re pointing to the right place.
  • Custom CTAs: Send off your videos with custom calls-to-action and tell users where they should go next. You can add more Flos as CTA buttons or redirect viewers to a specific site.

Once you’ve recorded + edited your videos, you have the option to download them as MP4 or share them as a link. You can also use the iFrame code to embed videos anywhere. 

Over to you!

That’s a wrap on our comparison of Loom vs Snagit. Both tools are packed with features for several use cases. If you want to create videos for internal communication, Loom fits the bill perfectly. And if you want to make sales-focused videos, Snagit is a great choice.

But if you want to create more than just videos, you have to try Floik. 

As a one-stop solution for making product showcases, Floik helps you spotlight your product capabilities in video, guide, and demo formats. See how it works and prepare to be amazed—sign up for free today

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