Understand How Viewers Interact with Your Flo

Track who viewed your Flo, when they viewed it, and what actions they took — from basic metrics to advanced engagement heatmaps.

How to View and Use Flo Insights

Click on Insights from the left panel on the Home page.

In the Basic Insights tab, view a tabular list of all your published Flos with aggregate metrics like views, clicks, and comments.

Switch to the Advanced Insights tab to explore detailed analytics for each Flo — including step-level click data, unique vs total clicks, and viewer interactions.

Click on Insights from the left panel on the Home page.

In the Basic Insights tab, view a tabular list of all your published Flos with aggregate metrics like views, clicks, and comments.

Switch to the Advanced Insights tab to explore detailed analytics for each Flo — including step-level click data, unique vs total clicks, and viewer interactions.

Track Engagement, Improve Results

Flo Insights give you the data you need to improve demos, increase conversions, and understand your audience better — all in one place.

From Views to Actions: Know What’s Working

All-in-One Flo Performance Overview

Access a consolidated table under the Basic Insights tab that lists all your published Flos.

Quickly view key metrics like total views, total clicks, and comments to understand which Flos are performing best at a glance.

Step-Level Click Tracking (Advanced)

Dive deep into individual Flos in the Advanced Insights tab.

See how users interact with each step — including total clicks, unique clicks, and engagement patterns — to identify which parts of your content resonate or need improvement.

Drop-Off & Completion Metrics

Understand where users are losing interest.

Insights highlight drop-off points and completion rates to help you pinpoint steps where users stop engaging — so you can refine and retain more viewers.

Date-Based Filtering

Narrow down data using built-in filters for Today or Last 7 Days, allowing you to analyze recent performance trends and user behavior in real time.

FAQ Unpacked

Frequently asked questions

Are insights available for all Flo types?

Yes, insights are tracked for videos, step-by-step guides, and interactive demos.

What can I see in Insights?

You can track total views, total clicks, and comments added across all published Flos. In Advanced Insights, you also get step-level click data — including both unique and total clicks per step.

Who can access Basic and Advanced Insights?

Basic Insights are available to all users and include views, total clicks, comments, and drop-off data. Advanced Insights — like step-level click tracking, unique clicks, and heatmaps — are available only to paid users.

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