Sender: Asana

Subject: The wait is over: Asana Intelligence is here

What we liked:

  • Started with messaging of replaced AI with Asana intelligence subject saying we have arrived
  • Explained the feature well with the picture in the very first section and added 2 CTA one to learn by self and the second to request for a demo reducing the cognitive load
  • Quickly ran through 3 major benefits of AI in the product
  • Promoted upcoming events to create a buzz & added a CTA for registering to the upcoming event  also promoted app downloads
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