Top 10 Account-Based Marketing tools to boost your performance in 2024

Demandbase offers an Account-Based Experience (ABX) platform that integrates account-based marketing (ABM) with sales automation. This platform uses AI and machine learning to deliver personalized experiences to target accounts, improving engagement and conversion rates.

Demandbase provides advanced intent data and predictive analytics, allowing businesses to identify and prioritize accounts showing buying signals. This feature helps in targeting the right accounts at the right time, increasing the efficiency of marketing and sales efforts.

The Sales Intelligence Cloud feature offers deep insights into target accounts, including real-time alerts, account-level insights, and intent signals. This empowers sales teams to have more informed and productive conversations with potential customers, ultimately driving better sales outcomes.

Terminus offers robust account-based advertising capabilities that allow you to target specific accounts with personalized ads across various digital channels. This feature enables you to reach decision-makers within your target accounts and engage them with relevant messaging and offers, increasing brand awareness and driving pipeline growth.

Terminus integrates with intent data sources to provide insights into the online behavior and interests of target accounts. This feature enables you to identify accounts that are actively researching relevant topics or solutions, allowing you to tailor your marketing and sales efforts to meet their needs and preferences effectively.

Terminus provides comprehensive engagement analytics and reporting capabilities that allow you to measure the performance and impact of your account-based marketing campaigns. This feature enables you to track key metrics such as ad impressions, clicks, and conversions, as well as account-level engagement and pipeline influence, helping you optimize your marketing strategies and maximize ROI.

6Sense offers advanced account scoring capabilities that use predictive analytics to assess the likelihood of an account becoming a customer. This feature enables you to prioritize accounts based on their propensity to buy, allowing you to focus your marketing and sales efforts on accounts with the highest potential for conversion.

6Sense provides intent monitoring capabilities that track online behavior and signals from target accounts, indicating their interest and readiness to purchase. This feature allows you to identify accounts that are actively researching relevant topics or solutions, enabling you to engage with them at the right time with personalized content and offers.

6Sense facilitates sales and marketing alignment by providing shared visibility into account insights and engagement data. This feature enables marketing teams to deliver targeted leads and insights to sales reps, empowering them to prioritize their outreach efforts and engage with accounts in a personalized and timely manner, ultimately driving higher conversion rates and revenue growth.

RollWorks offers a robust multi-channel account-based marketing (ABM) platform that helps businesses identify, engage, and convert high-value accounts across various channels, integrating smoothly with existing marketing and sales ecosystems.

RollWorks leverages advanced machine learning algorithms and extensive data analytics to offer actionable insights, enabling precise targeting and personalized marketing strategies.

RollWorks offers an end-to-end solution that covers the entire customer journey, from identifying potential accounts to executing multi-channel campaigns and measuring the impact, ensuring a cohesive and effective marketing strategy.

LeanData offers sophisticated lead routing capabilities that automatically assign leads to the right sales rep based on predefined rules and criteria. This ensures that leads are promptly and accurately distributed, optimizing response times and sales effectiveness.

LeanData specializes in account-based matching, which means it can link leads and contacts to specific accounts within your CRM. This feature helps align sales and marketing efforts by providing a unified view of all interactions and activities associated with each account.

LeanData provides customizable attribution models that enable organizations to track and measure the impact of marketing campaigns across the entire sales funnel. This feature helps marketers understand which campaigns and channels are driving revenue and optimize their strategies accordingly.

Madison Logic offers an active Account-Based Marketing (ABM) engagement platform that helps in identifying and engaging with target accounts throughout the buyer's journey.

They provide intent data solutions that help in identifying and prioritizing accounts that are actively researching related topics or showing buying signals.

Madison Logic boasts a comprehensive global B2B data network, providing access to a vast repository of B2B decision-makers and influencers across various industries.

Bombora's Company Surge® data is a unique feature that identifies businesses actively researching specific products or services. It provides insights into which companies are showing increased interest or intent, helping sales and marketing teams prioritize their outreach efforts.

Bombora operates a cooperative B2B data network, where publishers and data partners contribute insights into business intent. This network aggregates data from a wide range of sources to provide comprehensive and reliable intent data to its users.

Bombora allows users to create custom intent topics tailored to their specific needs. This feature enables businesses to monitor and analyze intent signals related to niche or industry-specific topics, providing deeper insights into market trends and buyer behavior.

Uberflip offers a centralized platform designed specifically for creating, managing, and optimizing content experiences at scale. This includes personalized content streams, AI-driven recommendations, and tools for interactive content experiences.

Uberflip leverages artificial intelligence to recommend content to visitors based on their behavior, preferences, and journey stage. This helps marketers deliver more relevant content experiences and increase engagement.

Uberflip integrates with CRM and marketing automation platforms to align content with sales processes. This feature enables sales teams to access and leverage content seamlessly during the buyer's journey, improving sales effectiveness and alignment between marketing and sales teams.

Metadata.io automates the execution of digital advertising campaigns across multiple channels, including Google Ads, LinkedIn Ads, and Facebook Ads. This automation ensures that campaigns are launched and optimized efficiently without manual intervention.

Metadata.io utilizes intent data to target prospects who are actively researching or showing interest in relevant topics. This ensures that ads are delivered to the most promising leads, increasing the likelihood of engagement and conversions.

The platform optimizes campaigns across the entire marketing funnel, from awareness to conversion. This comprehensive approach ensures that marketing efforts are aligned with business goals and effectively nurture leads through each stage of the buyer's journey.

Folloze offers a robust personalization engine that allows users to create highly tailored content experiences for each prospect or customer. This includes dynamic content recommendations based on user behavior and interests.

Folloze specializes in ABM, enabling users to orchestrate personalized marketing campaigns at the account level. This includes targeting multiple stakeholders within a single account with relevant content.

Folloze facilitates collaboration between marketing and sales teams by providing a platform where they can align on content strategies and engage with prospects in a unified manner. This helps in closing deals faster and more effectively.