Top 5 Mobile Marketing tools to boost your performance in 2024

Mobile Marketing softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail. To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.

OneSignal

4.6

out of

OneSignal is designed to optimize mobile and web push notifications. The tool allows you to engage users effectively and drive app or website conversions. With key features like automated messaging and audience segmentation, you can effectively increase user engagement and retention.

Key features:

Audience Segmentation
OneSignal provides robust audience segmentation tools that allow you to divide your user base into distinct segments based on various criteria such as demographics, behavior, and preferences. This feature enables you to send highly targeted and relevant messages to different user segments, improving the effectiveness of your campaigns and maximizing outcomes.
Automated Messaging
OneSignal offers powerful automated messaging capabilities, enabling you to send targeted notifications based on user behavior, preferences, and lifecycle stages. This feature allows you to deliver personalized messages to users at the right time, increasing engagement and driving conversions.
Multi-Channel Messaging
OneSignal supports multi-channel messaging, allowing you to reach users across various platforms including mobile apps, web browsers, and email. This feature ensures that you can engage with your audience on their preferred communication channels, maximizing the effectiveness of your messaging campaigns.

CleverTap

4.6

out of

CleverTap can help you optimize your customer engagement strategies. It's purpose-built for driving user retention and enhancing user experience. You can leverage its core capabilities like advanced analytics and personalized messaging to increase customer loyalty and boost conversion rates.

Key features:

Advanced Analytics
Gain deep insights into user behavior and campaign performance.
Personalized Messaging
Deliver tailored messages to users based on their behavior and preferences.
Real-Time User Segmentation
Create dynamic user segments for more targeted marketing campaigns.

Braze

4.5

out of

Braze is purpose-built for mobile marketing automation and customer engagement. This tool is a good choice for improving user retention and driving revenue growth. Using its capabilities like multi-channel messaging and personalization, you can work toward enhancing user experiences and maximizing customer lifetime value.

Key features:

Multi-channel Messaging
Braze offers multi-channel messaging capabilities, allowing you to reach users across various channels such as push notifications, email, SMS, and in-app messages. This feature enables you to deliver consistent and personalized messaging experiences to users based on their preferences and behavior, increasing engagement and conversion rates.
Personalization
Braze provides powerful personalization tools that enable you to create highly tailored and relevant experiences for individual users. You can leverage user data and behavior insights to dynamically customize content, timing, and messaging for each user segment, driving increased engagement and loyalty.
Marketing Automation
Braze allows you to automate marketing campaigns and workflows based on predefined triggers and user actions. You can set up automated campaigns for onboarding, re-engagement, and retention, delivering timely and contextually relevant messages to users throughout their lifecycle. This feature helps you streamline your marketing efforts and drive sustained engagement and revenue growth.

MoEngage

4.5

out of

MOENGAGE is an ideal tool to enhance your multi-channel marketing efforts. The platform will help you improve customer engagement and drive user retention. Some of its core features, like behavioral analytics and AI-driven automation, will go a long way in boosting customer satisfaction and increasing conversion rates.

Key features:

Behavioral Analytics
Understand user behavior and preferences to create more effective marketing strategies.
AI-Driven Automation
Automate personalized marketing campaigns using AI to deliver the right message at the right time.
Multi-Channel Engagement
Reach your audience across multiple channels such as email, push notifications, SMS, and in-app messages for a cohesive customer experience.

Leanplum

4.3

out of

LEANPLUM can help you optimize mobile app engagement and user experience. It's purpose-built for increasing app retention rates and driving in-app conversions. You can leverage its core capabilities like advanced A/B testing and personalized messaging to deliver targeted and impactful experiences, thereby enhancing user satisfaction and maximizing app performance.

Key features:

Lifecycle Management
Manage the entire user lifecycle with automated messaging campaigns that engage users at key stages such as onboarding, activation, retention, and re-engagement. This ensures consistent communication and nurtures users throughout their journey with the app.
Real-time Analytics
Gain actionable insights into user behavior and campaign performance with real-time analytics and reporting. Track metrics such as app opens, session lengths, conversion rates, and revenue attribution to make informed decisions and optimize your app's performance.
Cross-channel Messaging
Reach users across multiple channels including push notifications, in-app messages, email, and SMS. This omni-channel approach allows you to deliver cohesive and consistent messaging experiences that resonate with users wherever they are, increasing overall engagement and conversion rates.