Customer service automation softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail.
To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.
Drift

4.4
out of
5
Drift is a leading solution for conversational marketing and sales. You can use this tool to engage website visitors in real-time and qualify leads efficiently. Features like chatbots and live chat will help you increase customer engagement and boost conversion rates.
Key features:
Conversational Chatbots
Drift offers intelligent chatbots that can engage website visitors in real-time conversations. These bots can qualify leads, schedule meetings, and provide instant answers to common questions, ensuring that visitors receive immediate assistance even when human agents are unavailable.
Live Chat
Drift provides a robust live chat feature that allows sales and support teams to interact with website visitors in real-time. This feature helps businesses engage potential customers at the right moment, answer their questions, and guide them through the sales process, improving conversion rates.
Email and Calendar Integration
Drift integrates seamlessly with email and calendar systems, enabling automated follow-ups and meeting scheduling directly within the chat interface. This integration helps streamline the sales process by making it easy for prospects to book meetings and for sales teams to manage their schedules efficiently.
Zoho Desk

4.4
out of
5
Zoho Desk is purpose-built for managing customer support and service tickets. This tool is a good choice for streamlining customer communication and improving support team collaboration. Using its capabilities like multi-channel support and automation rules, you can work toward enhancing customer satisfaction and increasing support efficiency.
Key features:
Contextual AI
Zoho Desk features Zia, an AI-powered assistant that provides contextual support by suggesting relevant solutions, identifying anomalies, and automating routine tasks. Zia can also interact with customers through chat, offering immediate assistance and improving response times.
Multi-Channel Support
Zoho Desk enables businesses to manage customer interactions across multiple channels, including email, social media, live chat, phone, and web forms. This unified approach ensures that all customer queries are handled efficiently from a single platform, providing a seamless support experience.
Customizable Dashboards and Reports
The platform offers robust reporting and analytics capabilities, allowing businesses to create customizable dashboards and generate detailed reports on key performance metrics. This feature helps in monitoring support team performance, identifying trends, and making data-driven decisions to enhance service quality.
HubSpot Service Hub

4.4
out of
5
HubSpot Service Hub is an ideal tool to manage and improve customer service operations. The platform will help you streamline ticketing and enhance customer communication. Some of its core features, like a comprehensive ticketing system and customer feedback tools, will go a long way in boosting customer satisfaction and driving customer loyalty.
Key features:
Ticketing System
HubSpot Service Hub offers a powerful ticketing system that allows support teams to track, prioritize, and manage customer issues efficiently. Tickets can be automatically created from emails, live chats, or web forms and routed to the appropriate team members for resolution, ensuring timely and organized support.
Knowledge Base
The platform includes a comprehensive knowledge base feature that enables businesses to create and manage self-service help articles, FAQs, and guides. This helps customers find answers to their questions independently, reducing the volume of support requests and improving customer satisfaction.
Customer Feedback and Surveys
HubSpot Service Hub provides tools for collecting customer feedback through surveys and Net Promoter Score (NPS) tracking. This feature allows businesses to gauge customer satisfaction, identify areas for improvement, and gather valuable insights to enhance their service offerings and overall customer experience.
LiveAgent

4.5
out of
5
LiveAgent is a leading solution for online customer support and live chat. You can use this tool to manage multiple customer inquiries simultaneously, integrate social media channels, and track all customer interactions. Features like real-time chat and ticketing system will help you enhance response times and improve overall customer service quality.
Key features:
Ticket Management
LiveAgent excels in organizing and managing customer inquiries into a unified ticketing system where emails, chats, social media mentions, and other forms of communication are converted into tickets. This allows customer support teams to track and manage issues efficiently from initial contact to resolution.
Hybrid Ticket Stream
This feature combines all communication channels into a single, continuous thread. Whether a customer contacts through chat, email, or social media, all the communication is aggregated into a single ticket thread, making it easier for agents to follow the conversation history and provide context-aware support.
Automation and Rules
LiveAgent includes powerful automation capabilities that allow businesses to set up rules for ticket routing, escalation, and responses based on specific criteria. This feature helps in reducing the manual workload on agents and ensures that customer inquiries are addressed promptly and by the most appropriate team member.
Zendesk

4.3
out of
5
Zendesk is purpose-built for managing and optimizing customer service interactions. This tool is a good choice for handling customer inquiries, providing omnichannel support, and creating self-service options. Using its capabilities like automation of repetitive tasks and AI-powered chatbots, you can work toward improving response times and enhancing overall customer satisfaction.
Key features:
Multi-Channel Support
Zendesk offers robust multi-channel support, allowing businesses to manage customer interactions across various channels such as email, chat, phone, social media, and web. This feature ensures that you can provide consistent and seamless customer service regardless of how customers choose to reach out.
Automated Ticketing System
Zendesk's automated ticketing system streamlines the process of managing customer inquiries. It automatically categorizes, prioritizes, and assigns tickets to the appropriate agents, improving efficiency and ensuring that customer issues are resolved promptly and effectively.
Comprehensive Analytics and Reporting
Zendesk provides powerful analytics and reporting tools that give you insights into customer service performance. You can track key metrics such as response times, resolution rates, and customer satisfaction scores, enabling you to identify areas for improvement and optimize your support operations.
Freshdesk

4.4
out of
5
Freshdesk is an ideal tool to manage customer support. The platform will help you streamline communication, resolve issues quickly, and enhance customer satisfaction. Some of its core features, like multi-channel support and automation, will go a long way in improving efficiency and providing a seamless customer experience.
Key features:
AI-Powered Automation
Freshdesk incorporates AI-powered automation through its Freddy AI, which helps streamline customer support operations. Features include automatic ticket routing, response suggestions, and task automation, which improve efficiency and ensure quicker resolution of customer issues.
Integrated Knowledge Base
Freshdesk offers an integrated knowledge base that allows you to create, organize, and share helpful articles and FAQs with your customers. This feature helps reduce the volume of incoming support tickets by enabling customers to find answers to common questions on their own.
Omnichannel Support
Freshdesk provides omnichannel support, enabling businesses to manage customer interactions across various platforms such as email, phone, chat, social media, and messaging apps. This feature ensures a unified and consistent customer experience regardless of the communication channel.
Talkdesk

4.4
out of
5
Talkdesk can help you revolutionize customer service experiences. It's purpose-built for optimizing call center operations and improving customer satisfaction levels. You can leverage its core capabilities like intelligent routing and real-time analytics to enhance agent productivity, increase first-call resolution rates, and ultimately deliver exceptional customer service that drives loyalty and retention.
Key features:
Adaptive IVR
Talkdesk offers an Adaptive Interactive Voice Response (IVR) system that uses artificial intelligence to personalize the caller experience. This feature dynamically adjusts the IVR menu options based on caller history, preferences, and other contextual data, leading to quicker issue resolution and improved customer satisfaction.
Real-time Speech Analytics
Talkdesk provides real-time speech analytics capabilities that analyze customer-agent conversations as they happen. This feature uses natural language processing and sentiment analysis to identify key trends, customer emotions, and opportunities for improvement, enabling supervisors to intervene and provide coaching in real-time for better outcomes.
Omni-channel Support
Talkdesk offers omni-channel support, allowing customers to reach out through various channels such as voice, chat, email, and social media. This feature provides a seamless and consistent experience across multiple touchpoints, enabling agents to access a unified view of customer interactions and deliver personalized support regardless of the channel chosen by the customer.
Genesys Cloud

4.3
out of
5
Genesys Cloud is purpose-built for enhancing customer experience management across multiple channels. This tool is a good choice for businesses seeking robust customer service solutions and omnichannel engagement. Using its capabilities like AI-driven automation and real-time analytics, you can work toward improving customer satisfaction and operational efficiency.
Key features:
AI and Automation
Genesys Cloud leverages artificial intelligence to provide advanced voice and chatbot capabilities, predictive engagement, and automated workflows. These tools help in streamlining interactions and personalizing customer service based on individual customer data and behaviors.
Workforce Engagement Management
The platform includes tools for workforce management, quality assurance, performance monitoring, and employee engagement. These features help in scheduling, monitoring, and training agents more effectively, ensuring that the workforce is optimized for peak performance.
Unified Communications
Genesys Cloud integrates voice, video, messaging, and collaboration tools within a single platform. This unification allows agents to communicate internally and with customers across multiple channels seamlessly, enhancing the overall efficiency and effectiveness of communication.
Aircall

4.3
out of
5
Aircall is an ideal tool to enhance your business phone system. The platform will help you manage customer support and sales calls efficiently. Some of its core features, like seamless CRM integration and real-time call analytics, will go a long way in improving team productivity and delivering exceptional customer experiences.
Key features:
Seamless CRM and Helpdesk Integrations
Aircall provides seamless integrations with popular CRM and helpdesk tools such as Salesforce, HubSpot, and Zendesk. This allows businesses to automatically log call details, access customer information in real-time, and streamline workflows, enhancing overall productivity and customer relationship management.
Real-Time Call Monitoring and Coaching
Aircall offers real-time call monitoring and coaching features that enable supervisors to listen in on live calls, whisper advice to agents without the customer hearing, and join calls if necessary. This feature helps improve agent performance and ensures high-quality customer interactions.
Interactive Voice Response (IVR)
Aircall includes an Interactive Voice Response (IVR) system that allows businesses to set up automated menus to direct callers to the right department or agent. This feature improves call routing efficiency, reduces wait times, and enhances the overall customer experience by ensuring callers reach the appropriate resources quickly.
Avaya Contact Center

4.1
out of
5
Avaya Contact Center is a leading solution for managing large-scale customer interactions. You can use this tool to integrate voice, video, and digital communication channels and automate routine tasks. Features like multichannel routing and interactive voice response will help you enhance customer engagement and improve response times.
Key features:
Multi-Touchpoint Support
Avaya enables businesses to engage with customers across multiple channels, including voice, video, email, chat, and social media. This multi-touchpoint capability ensures that customers can interact with the company through their preferred channel, enhancing the customer experience.
Proactive Outreach
Avaya Contact Center has tools that allow businesses to conduct proactive outreach to customers. This includes capabilities for automating outbound communications, such as appointment reminders, service updates, or marketing messages, which helps improve customer engagement and service efficiency.
Real-Time Speech Analytics
The platform includes real-time speech analytics, which can analyze voice interactions as they occur. This feature helps in identifying customer sentiments, compliance issues, and opportunities for cross-selling or upselling during live calls, allowing agents to react appropriately and improve the quality of interactions.