Customer-to-Customer (C2C) Community Marketing softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail.
To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.
Khoros

4.2
out of
5
Khoros is designed to manage and optimize digital customer engagement. The tool allows you to centralize social media management and analyze customer interactions. With key features like social media monitoring and customer analytics, you can effectively enhance brand reputation and drive customer satisfaction.
Key features:
Social Media Monitoring
Khoros enables businesses to monitor conversations and mentions across various social media platforms in real-time. This feature allows businesses to stay informed about brand mentions, customer feedback, and industry trends, enabling timely responses and proactive engagement with customers.
Customer Analytics
Khoros provides robust analytics capabilities that enable businesses to analyze customer interactions and sentiment across digital channels. This feature allows businesses to gain insights into customer behavior, preferences, and satisfaction levels, empowering them to tailor their engagement strategies and improve the overall customer experience.
Community Management
Khoros offers community management features that allow businesses to build and nurture online communities around their brands. This feature enables businesses to engage with customers, foster discussions, and provide support, creating a sense of belonging and loyalty among community members while also gathering valuable insights and feedback for product improvement and innovation.
Vanilla Forums

4.3
out of
5
Vanilla Forums can help you build and manage online communities. It's purpose-built for facilitating discussions, fostering engagement, and providing customer support. You can leverage its core capabilities like discussion forums and gamification to enhance customer loyalty and brand advocacy.
Key features:
Discussion Forums
Vanilla Forums provides a robust platform for hosting discussion forums where users can ask questions, share insights, and engage in conversations around various topics. This feature fosters community interaction and knowledge-sharing, helping to build a sense of belonging and camaraderie among community members.
Gamification
Vanilla Forums offers gamification features such as badges, points, and leaderboards to incentivize participation and reward active community members. This feature encourages user engagement and contributes to a vibrant and dynamic community environment where members are motivated to contribute valuable content and interact with each other.
Customization and Branding
Vanilla Forums allows businesses to customize the appearance and branding of their community forums to align with their brand identity and messaging. This feature enables businesses to create a seamless and cohesive brand experience across their online community, reinforcing brand recognition and loyalty among community members.
Discourse

4.0
out of
5
Discourse is designed to facilitate online discussions and collaboration. The tool allows you to create and manage community forums, foster engagement, and share knowledge. With key features like topic tagging and trust levels, you can effectively organize discussions, encourage participation, and build a thriving community.
Key features:
Topic Tagging
Discourse allows users to tag topics with relevant keywords or categories, making it easier to organize and discover discussions around specific themes or subjects. This feature enhances the usability of the forum, enabling users to quickly find relevant content and participate in discussions that align with their interests.
Trust Levels
Discourse employs a trust level system that automatically promotes users based on their activity and contributions within the community. As users engage more actively and positively participate in discussions, they earn higher trust levels, granting them additional privileges and responsibilities. This feature incentivizes positive behavior and fosters a sense of community ownership and accountability among members.
Real-time Updates and Notifications
Discourse provides real-time updates and notifications, alerting users to new posts, replies, and mentions within the forum. This feature keeps users engaged and informed, encouraging timely responses and facilitating ongoing conversations. Additionally, users can customize their notification preferences to stay informed about topics of interest without being overwhelmed by unnecessary notifications.
Tribe

4.3
out of
5
Tribe can help you build branded online communities. It's purpose-built for facilitating discussions, fostering engagement, and driving customer advocacy. You can leverage its core capabilities like customizable community features and gamification to cultivate a loyal community, gather valuable feedback, and amplify your brand reach.
Key features:
Customizable Community Features
Tribe offers extensive customization options, allowing you to tailor your online community to fit your brand identity and objectives. You can customize the layout, design, colors, and branding elements of your community platform to create a cohesive brand experience for your members.
Gamification
Tribe includes gamification features such as badges, points, and rewards to incentivize participation and encourage user engagement. By rewarding users for their contributions, interactions, and achievements within the community, gamification helps create a fun and rewarding experience that motivates members to actively participate and contribute valuable content.
Rich Media Support
Tribe supports various types of rich media content, including images, videos, and documents, allowing users to share and consume multimedia content within the community. This feature enhances the engagement and interactivity of your community, enabling members to express themselves creatively, showcase their work, and engage with visual content that enriches their experience.
Higher Logic

4.4
out of
5
Higher Logic is a leading solution for online community engagement and management. You can use this tool to facilitate discussions, foster collaboration, and build a thriving community ecosystem. Features like discussion forums and automated workflows will help you drive member engagement, streamline community management, and achieve your community goals.
Key features:
Discussion Forums
Higher Logic offers robust discussion forum functionality, allowing community members to engage in conversations, ask questions, and share insights on various topics. Users can create new discussion threads, reply to existing ones, and interact with other members, fostering collaboration and knowledge-sharing within the community.
Automated Workflows
Higher Logic provides automated workflow capabilities to streamline community management tasks and processes. Administrators can set up automated actions and triggers, such as welcome emails, member onboarding sequences, and event reminders, to ensure timely communication and engagement with community members. This feature helps save time and effort for community managers while ensuring consistent and personalized interactions with community members.
Member Engagement Analytics
Higher Logic offers robust analytics and reporting tools to track member engagement and activity within the community. Community managers can access insights such as user participation rates, discussion thread popularity, and event attendance metrics, allowing them to measure the effectiveness of their community engagement efforts and identify areas for improvement. This feature enables community managers to make data-driven decisions to optimize community engagement strategies and enhance the overall member experience.
Lithium

5.0
out of
5
Lithium is an ideal tool to manage online communities and social media engagement. The platform will help you foster customer relationships, drive brand advocacy, and provide customer support. Some of its core features, like social listening and community moderation tools, will go a long way in enhancing brand reputation and improving customer satisfaction.
Key features:
Social Listening
Lithium provides robust social listening capabilities that allow you to monitor conversations and mentions of your brand across various social media platforms in real-time. This feature enables you to stay informed about customer sentiment, industry trends, and competitive insights, empowering you to engage with customers proactively and respond promptly to inquiries or concerns.
Community Moderation Tools
Lithium offers advanced community moderation tools that help you maintain a positive and productive community environment. This feature includes features such as content moderation, user flagging, and automated filters to ensure that discussions remain respectful, relevant, and spam-free. By moderating community content effectively, you can foster healthy discussions, build trust among members, and protect your brand reputation.
Analytics and Reporting
Lithium provides comprehensive analytics and reporting capabilities that allow you to measure the performance and impact of your community and social media efforts. This feature enables you to track key metrics such as engagement levels, member activity, and response times, helping you understand what content resonates with your audience, identify areas for improvement, and optimize your community and social media strategies for maximum effectiveness.
Mobilize

4.8
out of
5
Mobilize can help you build and manage communities and networks. It's purpose-built for facilitating collaboration, organizing events, and mobilizing members. You can leverage its core capabilities like member engagement tools and event management features to cultivate a strong community, drive participation, and achieve your community goals.
Key features:
Member Engagement Tools
Mobilize offers a variety of member engagement tools such as discussion forums, polls, and surveys to encourage participation and interaction among community members. These tools enable members to share insights, ask questions, and collaborate on projects, fostering a sense of belonging and community spirit.
Event Management Features
Mobilize provides comprehensive event management features that allow you to organize and promote events within your community. From scheduling and RSVP tracking to event reminders and follow-ups, these features streamline the event planning process and ensure a seamless experience for both organizers and attendees.
Community Analytics
Mobilize offers robust analytics and reporting capabilities that provide insights into community engagement, member activity, and event performance. These analytics help you track key metrics, identify trends, and measure the impact of your community initiatives, enabling you to make data-driven decisions and optimize your community strategy for maximum effectiveness.
Circle

0.0
out of
5
Circle is a leading solution for building and managing online communities. You can use this tool to facilitate discussions, collaborate on projects, and share resources. Features like customizable community spaces and integration with popular tools will help you foster engagement, streamline collaboration, and cultivate a thriving community ecosystem.
Key features:
Customizable Community Spaces
Circle offers customizable community spaces that allow you to create tailored environments for different groups or topics within your community. This feature enables you to design unique spaces with customized branding, layout, and features, catering to the specific needs and interests of your community members.
Integration with Popular Tools
Circle integrates seamlessly with popular tools and platforms, such as Slack, Zoom, and Google Workspace, to streamline communication and collaboration within your community. This feature allows you to leverage the tools and workflows that your community members are already familiar with, enhancing productivity and efficiency.
Community Analytics
Circle provides robust analytics and reporting capabilities that allow you to track engagement, activity, and growth within your community. This feature enables you to monitor key metrics, identify trends, and measure the impact of your community initiatives, empowering you to make data-driven decisions and optimize your community strategy for success.
Mighty Networks

0.0
out of
5
Mighty Networks is purpose-built for creating and growing branded communities. This tool is a good choice for hosting courses, events, and memberships. Using its capabilities like community building tools and content creation features, you can work toward fostering meaningful connections, driving engagement, and monetizing your community.
Key features:
Community Building Tools
Mighty Networks provides a suite of community building tools that enable you to create interactive spaces for your members to connect, collaborate, and engage. These tools include discussion forums, direct messaging, member profiles, and groups, allowing you to tailor the community experience to your audience's needs and preferences.
Content Creation Features
Mighty Networks offers robust content creation features that allow you to share valuable content with your community members. You can create and publish articles, videos, polls, quizzes, and more, providing your members with a diverse range of content to consume and engage with. Additionally, you can schedule content releases, set access permissions, and track content performance to ensure that your community remains active and informed.
Monetization Options
Mighty Networks provides various monetization options to help you generate revenue from your community. You can offer paid memberships, courses, events, and digital downloads, as well as sell merchandise and sponsorships. Additionally, you can leverage features like subscriptions, one-time purchases, and payment plans to monetize your community content and offerings effectively.
InSided

0.0
out of
5
inSided is purpose-built for customer community management. This tool is a good choice for increasing customer engagement and providing self-service support. Using its capabilities like discussion forums and knowledge base integration, you can work toward building a thriving customer community and reducing support ticket volume.
Key features:
Discussion Forums
inSided offers robust discussion forum functionality, allowing customers to ask questions, share insights, and engage with each other in a collaborative environment. This feature enables customers to seek help from peers, share best practices, and contribute valuable knowledge to the community.
Knowledge Base Integration
inSided seamlessly integrates with knowledge base platforms, enabling customers to access relevant support articles, tutorials, and documentation directly within the community. This feature empowers customers to find answers to their questions quickly and easily, reducing the need to contact support agents for assistance.
Gamification
inSided includes gamification features such as badges, points, and leaderboards to incentivize participation and reward active community members. This feature encourages customers to engage with the community, contribute valuable content, and build their reputation as trusted experts, ultimately fostering a sense of belonging and loyalty among members.