Social Media Marketing softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail.
To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.
CoSchedule

4.4
out of
5
CoSchedule is a leading solution for organizing and managing your marketing projects. You can use this tool to schedule social media posts, plan content, and collaborate with your team. Features like the Marketing Calendar and Task Management will help you streamline your marketing efforts and improve team productivity.
Key features:
Marketing Calendar
CoSchedule offers a comprehensive marketing calendar that allows you to plan, schedule, and manage all your marketing activities in one place. This feature helps in maintaining a clear overview of your content and campaigns, ensuring timely execution and coordination across your team.
Content Organizer
The Content Organizer tool enables you to manage your entire content production process, from ideation to publication. It includes task management, editorial workflows, and collaboration features, making it easy to streamline content creation and keep your team aligned.
Social Media Campaigns
CoSchedule provides robust tools for planning and executing social media campaigns. You can schedule posts across multiple platforms, track campaign performance, and use the social campaign templates to ensure consistency and efficiency in your social media marketing efforts.
Sendible

4.5
out of
5
Sendible is purpose-built for managing and optimizing social media campaigns. This tool is a good choice for scheduling posts, monitoring social media activity, and engaging with your audience. Using its capabilities like the Social Media Scheduler and Analytics Dashboard, you can work toward improving your social media strategy and enhancing your online presence.
Key features:
Unified Social Media Inbox
Sendible offers a unified social media inbox that consolidates messages, comments, and mentions from all your social media accounts into a single stream. This feature simplifies managing interactions, ensuring that you can quickly and efficiently respond to your audience from one central location.
Social Media Analytics
Sendible provides in-depth social media analytics and reporting tools. You can track the performance of your social media posts and campaigns, measure key metrics such as engagement, reach, and follower growth, and generate customizable reports to analyze your social media strategy's effectiveness.
Content Suggestions
The content suggestions feature helps you discover and share relevant content with your audience. Sendible curates content based on your industry and interests, providing ideas and articles that you can easily share on your social media profiles to keep your audience engaged and informed.
Agorapulse

4.5
out of
5
Agorapulse is an ideal tool to manage and optimize your social media presence. The platform will help you schedule posts, monitor social media interactions, and analyze your performance. Some of its core features, like the Social Inbox and Reporting & Analytics, will go a long way in improving your social media strategy and enhancing your engagement with your audience.
Key features:
Social Media Inbox
Agorapulse features a unified social media inbox that gathers all your messages, comments, and mentions across various platforms into one place. This feature simplifies managing and responding to interactions, ensuring that no message is missed and improving your responsiveness to your audience.
Advanced Reporting
Agorapulse provides advanced reporting tools that offer detailed insights into your social media performance. You can track key metrics such as engagement, reach, and follower growth, and generate customizable reports to analyze trends and measure the success of your social media strategies.
Social Media Monitoring
The social media monitoring feature allows you to track brand mentions, keywords, and competitors across various social media platforms. This helps you stay informed about relevant conversations, understand audience sentiment, and identify opportunities for engagement and brand building.
Later

4.5
out of
5
Later can help you schedule and visually plan your social media posts. It's purpose-built for managing your content calendar and optimizing your posting times. You can leverage its core capabilities like the Visual Instagram Planner and Analytics Tools to enhance your content strategy and increase engagement with your audience.
Key features:
Visual Content Calendar
Later provides a visual content calendar that allows you to plan, schedule, and organize your social media posts with a drag-and-drop interface. This feature helps you see your entire content strategy at a glance and makes it easy to schedule posts for optimal times.
Media Library
Later offers a centralized media library where you can store, organize, and manage all your visual content. This feature supports various file types and makes it simple to access and reuse your images and videos for different posts across multiple social media platforms.
Linkin.bio
The Linkin.bio feature by Later transforms your Instagram profile link into a mini-website, helping you drive traffic to specific content. You can create clickable links for each of your Instagram posts, making it easier for your followers to navigate to your blog, shop, or other web pages directly from your Instagram feed.
Planoly

4.3
out of
5
Planoly is designed to visually plan and schedule your social media posts. The tool allows you to manage your content calendar, analyze your social media performance, and collaborate with your team. With key features like the Drag-and-Drop Planner and Analytics Dashboard, you can effectively streamline your content strategy and boost your social media engagement.
Key features:
Drag-and-Drop Grid Planner
Planoly offers a drag-and-drop grid planner that allows you to visually plan and arrange your Instagram feed. This feature helps you see how your posts will look together on your profile, ensuring a cohesive and aesthetically pleasing layout.
Auto Post Scheduling
Planoly provides auto post scheduling for Instagram, allowing you to schedule your posts to be published automatically at specified times. This feature saves time and ensures consistent posting without the need for manual intervention.
Content Drafts
The content drafts feature in Planoly lets you create and save drafts of your posts, including captions, hashtags, and images. This is useful for planning and refining your content before publishing, ensuring that your posts are well-thought-out and optimized for engagement.
Tailwind

4.3
out of
5
Tailwind is a leading solution for managing Pinterest and Instagram marketing. You can use this tool to schedule posts, analyze performance, and discover new content ideas. Features like the SmartSchedule and Content Discovery will help you maximize your reach and improve your engagement on these platforms.
Key features:
SmartSchedule
Tailwind's SmartSchedule feature automatically suggests the best times to post based on when your audience is most engaged. This helps in maximizing the reach and effectiveness of your posts by ensuring they go live at optimal times.
Pinterest and Instagram Visual Planning
Tailwind offers visual planning tools for both Pinterest and Instagram. You can drag and drop images to create a cohesive and visually appealing feed, schedule pins and posts, and see how your content will look before it goes live.
Hashtag Finder
Tailwind's Hashtag Finder suggests relevant and trending hashtags for your Instagram posts. This feature helps in improving the discoverability of your content by recommending the best hashtags to reach a wider audience and increase engagement.
Zoho Social

4.6
out of
5
Zoho Social is purpose-built for managing and optimizing social media campaigns. This tool is a good choice for scheduling posts, monitoring social media activity, and engaging with your audience. Using its capabilities like the SmartQ Scheduler and Advanced Analytics, you can work toward improving your social media strategy and enhancing your online presence.
Key features:
Unified Social Media Dashboard
Zoho Social provides a unified dashboard that allows you to manage all your social media accounts from one place. You can schedule posts, monitor engagement, and track performance across multiple platforms, making social media management more streamlined and efficient.
Brand Health and Analytics
Zoho Social offers comprehensive analytics and reporting tools that help you track the performance of your social media campaigns. The brand health dashboard provides insights into engagement metrics, follower growth, and audience demographics, enabling you to make data-driven decisions.
Collaboration Tools
Zoho Social includes collaboration features that allow teams to work together efficiently. You can assign tasks, discuss content ideas, and approve posts within the platform, ensuring smooth communication and coordination among team members involved in social media management.
Post Planner

3.9
out of
5
Post Planner is an ideal tool to schedule and manage your social media posts. The platform will help you discover high-performing content, plan your posts, and analyze your social media performance. Some of its core features, like the Content Discovery Engine and Post Scheduling, will go a long way in enhancing your social media strategy and increasing audience engagement.
Key features:
Content Discovery Engine
Post Planner's content discovery engine helps you find high-quality, engaging content to share on your social media profiles. It curates content based on your chosen keywords, hashtags, and social feeds, ensuring that you always have fresh and relevant content to post.
Post Performance Predictions
Post Planner offers performance predictions for your social media posts. This feature uses data and algorithms to estimate how well a post will perform based on its content and timing, helping you optimize your posting strategy for maximum engagement.
Queue Categories
The queue categories feature allows you to organize your posts into different categories and set specific posting schedules for each category. This helps in maintaining a balanced mix of content types and ensures that your social media feeds stay diverse and engaging.
SocialPilot

4.5
out of
5
SocialPilot can help you manage and schedule your social media posts across multiple platforms. It's purpose-built for analyzing social media performance, collaborating with team members, and engaging with your audience. You can leverage its core capabilities like the Social Media Scheduling and Analytics Tools to enhance your social media strategy and improve overall engagement with your audience.
Key features:
Bulk Scheduling
SocialPilot allows you to schedule up to 500 posts at once using a CSV file upload. This bulk scheduling feature saves time and streamlines the process of planning and posting large volumes of content across multiple social media platforms.
Client Management
SocialPilot offers robust client management tools, making it ideal for agencies and teams managing multiple clients' social media accounts. You can create separate workspaces for each client, manage user permissions, and streamline collaboration and reporting.
Social Media Calendar
The social media calendar feature provides a visual overview of all your scheduled posts across different platforms. This helps in organizing and planning your content strategy more effectively, allowing you to drag and drop posts to reschedule and ensure a consistent posting schedule.