Top 10 User Research tools to boost your performance in 2024

Vartika Bansal
Vartika Bansal
April 22, 2025
top-10-user-research-tools-to-boost-your-performance-in-2024
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User Research softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail. To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.

UserTesting

UserTesting
G2 Logo
4.5
out of
5
UserTesting can help you gather real-time feedback from target users. It's purpose-built for conducting usability tests and user experience research. You can leverage its core capabilities like video feedback and audience segmentation to improve product design and enhance user satisfaction.
Key features:
  • Live Conversations
    UserTesting offers the ability to conduct live, moderated sessions with real users. This feature allows you to interact directly with participants, ask follow-up questions in real-time, and gain deeper insights into user behaviors and preferences.
  • Video-Based Feedback
    UserTesting provides video recordings of users interacting with your product or service. This feature helps you observe user behavior, see their reactions, and hear their thoughts as they navigate your interface, providing valuable qualitative data to inform design decisions.
  • Audience Targeting
    UserTesting allows you to target specific demographics and user profiles to ensure your tests are conducted with relevant participants. This feature helps you gather feedback from your actual target audience, ensuring the insights are directly applicable to your product and marketing strategies.

Lookback

Lookback
G2 Logo
4.3
out of
5
Lookback can help you conduct remote user research and usability testing sessions. It's purpose-built for UX researchers and product teams seeking insights into user behavior and preferences. You can leverage its core capabilities like moderated and unmoderated testing sessions and screen sharing to observe and interact with participants in real-time.
Key features:
  • Live Streaming
    Lookback provides a live streaming feature that allows stakeholders or team members to observe user testing sessions in real-time from any location. This facilitates immediate feedback and enables remote teams to be actively involved in the user research process.
  • Remote and In-Person Testing Support
    The platform is versatile, supporting both remote and in-person user testing. This flexibility allows researchers to conduct usability studies and interviews under various conditions, catering to different research needs and participant availability.
  • Participant Interaction
    Lookback offers tools that enable researchers to interact directly with participants during testing sessions. This includes capabilities for screen sharing, live chatting, and video calling, which enhance the depth and effectiveness of the user research by facilitating direct communication and immediate clarification of responses or behaviors.

UserZoom

UserZoom
G2 Logo
4.2
out of
5
UserZoom is a leading solution for conducting scalable user experience research. You can use this tool to gather user feedback through surveys, usability tests, and card sorting exercises. Features like advanced analytics and remote testing capabilities will help you gain deep insights into user behavior and improve your product's usability.
Key features:
  • Quantitative and Qualitative Research
    UserZoom offers a comprehensive suite of tools for both quantitative and qualitative research. You can conduct surveys, usability testing, and gather behavioral data to get a complete picture of user experiences, combining statistical insights with in-depth user feedback.
  • Advanced Reporting and Analytics
    UserZoom provides advanced reporting and analytics capabilities, enabling you to analyze data from various research activities in one place. You can generate detailed reports, visualize trends, and extract actionable insights to inform your design and development decisions.
  • Multichannel Testing
    UserZoom supports multichannel testing, allowing you to evaluate user experiences across different devices and platforms, including desktop, mobile, and tablet. This feature helps ensure a consistent and optimized user experience regardless of how users interact with your product.

Optimal Workshop

Optimal Workshop
G2 Logo
4.5
out of
5
Optimal Workshop is purpose-built for user experience research, particularly in information architecture. This tool is a good choice for conducting card sorting, tree testing, and first-click testing. Using its capabilities like real-time results and powerful analytics, you can work toward enhancing the structure and navigability of your website or application.
Key features:
  • Card Sorting
    Optimal Workshop offers robust card sorting tools, allowing you to understand how users categorize and organize information. This feature helps in designing intuitive information architectures and improving the usability of your website or application by aligning it with user expectations.
  • Tree Testing
    Tree testing in Optimal Workshop enables you to evaluate the findability of content within your site's structure. This feature helps identify where users struggle to locate information, providing insights into how your navigation and structure can be optimized for better user experience.
  • First-Click Testing
    Optimal Workshop includes first-click testing to analyze where users click first on a given interface. This feature helps you understand user intuition and behavior, ensuring that your design effectively guides users towards completing tasks and achieving their goals efficiently.

Hotjar

Hotjar
G2 Logo
4.3
out of
5
Hotjar is an ideal tool to track user behavior and gather feedback on your website. The platform will help you visualize how users interact with your site through heatmaps and user recordings. Some of its core features, like heatmaps and session recordings, will go a long way in improving user experience and optimizing site performance.
Key features:
  • Heatmaps
    Hotjar provides heatmaps that visually represent user interactions on your website. This feature shows where users click, move, and scroll, helping you understand which areas of your site are receiving the most attention and identifying potential usability issues.
  • Session Recordings
    Hotjar offers session recordings that capture user interactions on your website. You can watch real user sessions to see how they navigate, where they encounter difficulties, and how they interact with different elements, providing valuable insights for improving the user experience.
  • Surveys and Feedback Polls
    Hotjar allows you to create on-site surveys and feedback polls to gather direct input from your users. This feature enables you to collect qualitative data on user satisfaction, pain points, and suggestions, helping you make informed decisions to enhance your website's performance and usability.

Userlytics

Userlytics
G2 Logo
4.4
out of
5
Userlytics can help you conduct remote usability testing and user interviews. It's purpose-built for gathering qualitative feedback through picture-in-picture recordings and task-based testing. You can leverage its core capabilities like interactive video annotations and automated usability metrics to enhance user experience and streamline product development.
Key features:
  • Multichannel Testing
    Userlytics supports testing across various channels, including desktop, mobile, and tablet devices. This feature ensures you can evaluate and optimize user experiences across different platforms, providing a comprehensive view of how users interact with your product on various devices.
  • Global Participant Recruitment
    Userlytics offers global participant recruitment, allowing you to access a diverse pool of users from different demographics and locations. This feature ensures that you can gather insights from a wide range of perspectives, making your usability testing more inclusive and representative of your target audience.
  • Customizable Tasks and Questions
    Userlytics provides the ability to create customizable tasks and questions for your usability tests. This feature allows you to tailor the testing experience to your specific research goals, ensuring you gather relevant and actionable insights that align with your objectives.

TryMyUI

TryMyUI
G2 Logo
4.3
out of
5
TryMyUI is designed to test and improve website usability. The tool allows you to gather user feedback, observe interactions, and conduct A/B testing. With key features like video recordings of user sessions and usability surveys, you can effectively identify usability issues and enhance the user experience on your site.
Key features:
  • Video-Based User Testing
    TryMyUI provides video recordings of users interacting with your website or app, capturing their screen, voice, and facial expressions. This feature allows you to observe real user behavior, hear their thoughts, and understand their experiences as they navigate your interface.
  • User Experience Analytics
    TryMyUI offers detailed user experience analytics, including click heatmaps, path analysis, and task completion rates. These analytics help you identify usability issues, understand user behavior patterns, and measure the effectiveness of your design.
  • Written User Feedback
    In addition to video recordings, TryMyUI collects written feedback from users after they complete their tasks. This feature provides qualitative insights into user opinions, pain points, and suggestions, offering a deeper understanding of their experiences and perspectives.

UsabilityHub

UsabilityHub
G2 Logo
4.5
out of
5
UsabilityHub is a leading solution for conducting remote user testing and design feedback. You can use this tool to run preference tests, five-second tests, and first-click tests. Features like rapid testing cycles and audience targeting will help you quickly gather design feedback and optimize user interfaces for better usability.
Key features:
  • Five Second Tests
    UsabilityHub offers Five Second Tests, where users are shown a design for five seconds and then asked questions about what they remember. This feature helps you gauge the effectiveness of your visual design and messaging, ensuring that key information is conveyed quickly and clearly.
  • Preference Tests
    The Preference Test feature allows you to present two or more design variations to users and ask which one they prefer. This helps in making informed design decisions based on user preferences, ensuring that your design choices resonate with your target audience.
  • Navigation Tests
    UsabilityHub's Navigation Test feature evaluates the effectiveness of your website's navigation by asking users to find specific information or complete tasks. This feature helps identify potential usability issues in your site structure and navigation, enabling you to improve the overall user experience.

Maze

Maze
G2 Logo
4.5
out of
5
Maze is an ideal tool to conduct rapid user testing and gather actionable insights. The platform will help you validate prototypes, conduct surveys, and perform usability tests. Some of its core features, like automated reporting and integrations with tools like Figma and Sketch, will go a long way in accelerating product development and making informed design decisions​ (Maze)​​ (Maze)​​ (UXDI)​.
Key features:
  • Rapid Prototyping and Testing
    Maze allows you to quickly create and test interactive prototypes. This feature helps you validate design concepts and user flows early in the development process, ensuring that your product meets user needs and expectations before investing in full-scale development.
  • Quantitative User Insights
    Maze provides detailed quantitative insights by tracking user interactions with your prototypes. You can gather data on task completion rates, time on task, and click paths, helping you make data-driven decisions to improve your design based on actual user behavior.
  • Integration with Design Tools
    Maze integrates seamlessly with popular design tools like Figma, Sketch, Adobe XD, and InVision. This feature allows you to import your designs directly into Maze for testing, streamlining your workflow and making it easier to gather feedback and iterate on your designs quickly.

PlaybookUX

PlaybookUX
G2 Logo
4.6
out of
5
PlaybookUX is a leading solution for conducting user research and gathering actionable insights. You can use this tool to streamline the user testing process and make data-driven decisions to enhance your digital products or services. Features like moderated and unmoderated testing and advanced analytics will help you gain deep insights into user behavior and preferences, ultimately improving user satisfaction and product usability.
Key features:
  • Moderated and Unmoderated Testing
    PlaybookUX offers both moderated and unmoderated testing options, allowing you to choose the most suitable method based on your research objectives and constraints. With moderated testing, you can interact directly with participants in real-time, guiding them through tasks and probing for deeper insights. Unmoderated testing enables you to gather feedback from a larger pool of users asynchronously, providing flexibility and scalability in your research efforts.
  • Advanced Analytics
    The platform provides advanced analytics capabilities to help you analyze user feedback and behavior more effectively. From heatmaps and clickstreams to sentiment analysis and journey mapping, PlaybookUX offers a range of tools to visualize and interpret research findings. These insights enable you to identify patterns, trends, and areas for improvement, empowering you to make informed decisions to optimize the user experience.
  • Recruitment and Participant Management
    PlaybookUX simplifies the recruitment process by offering access to a diverse pool of participants, ensuring that you can target specific demographics or user segments relevant to your research goals. Additionally, the platform provides tools for managing participant scheduling, incentives, and communication, streamlining the logistical aspects of user testing and allowing you to focus on extracting valuable insights from your research sessions.