Top 5 Inbound Call Tracking tools to boost your performance in 2024

Vartika Bansal
Vartika Bansal
April 22, 2025
top-5-inbound-call-tracking-tools-to-boost-your-performance-in-2024
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Inbound Call Tracking softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail. To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.

CallRail

CallRail
G2 Logo
4.6
out of
5
CallRail is purpose-built for tracking and analyzing phone calls, making it an essential tool for businesses looking to optimize their marketing and sales efforts. This tool is a good choice for businesses seeking to improve customer service and enhance marketing attribution. Using its capabilities like call tracking and conversation intelligence, you can work toward maximizing marketing ROI and improving customer satisfaction.
Key features:
  • Call Recording and Transcription
    Record and transcribe calls to analyze customer interactions and gather insights into customer preferences and pain points
  • Real-time Reporting and Analytics
    Access real-time reporting and analytics to monitor call performance and campaign effectiveness.
  • Dynamic Number Insertion (DNI)
    Implement Dynamic Number Insertion to assign unique phone numbers to different marketing campaigns or sources.

Invoca

Invoca
G2 Logo
4.5
out of
5
Invoca is a leading solution for call tracking and analytics. You can use this tool to optimize marketing campaigns, improve customer service, and drive sales conversions. Features like AI-powered call intelligence and integrations with CRM systems will help you gain deeper insights into customer interactions and enhance overall marketing performance.
Key features:
  • AI-powered Call Intelligence
    Invoca leverages advanced artificial intelligence (AI) technology to analyze call data and extract valuable insights. This includes sentiment analysis, keyword spotting, and call categorization, enabling businesses to understand customer needs, identify sales opportunities, and improve customer service. By automatically analyzing call recordings and detecting key patterns and trends, Invoca helps businesses make informed decisions to optimize marketing strategies and drive revenue growth.
  • CRM Integrations
    Invoca seamlessly integrates with leading CRM (Customer Relationship Management) systems, such as Salesforce, HubSpot, and others. This integration allows businesses to sync call data, including caller information, call recordings, and notes, with their CRM platform. By centralizing customer data and streamlining lead management processes, Invoca helps businesses improve sales and marketing alignment, enhance customer relationships, and drive business growth.
  • Dynamic Number Insertion (DNI)
    Invoca offers Dynamic Number Insertion functionality, allowing businesses to assign unique phone numbers to different marketing channels or campaigns. This enables accurate tracking of inbound calls back to specific marketing efforts, providing crucial data for measuring campaign performance, optimizing ad spend, and improving ROI.

Infinity

Infinity
G2 Logo
4.6
out of
5
Infinity is a leading solution for call tracking and analytics. You can use this tool to optimize marketing campaigns, improve customer service, and drive sales conversions. Features like dynamic number insertion and conversation intelligence will help you gain deeper insights into customer interactions and enhance overall marketing performance.
Key features:
  • Dynamic Number Insertion (DNI)
    Infinity's DNI functionality enables businesses to assign unique phone numbers to different marketing channels or campaigns, facilitating accurate tracking of inbound calls and providing valuable data for optimizing marketing strategies and improving ROI.
  • Conversation Intelligence
    Infinity's conversation intelligence features analyze call recordings to extract actionable insights, such as sentiment analysis, keyword spotting, and call categorization. This enables businesses to understand customer needs, identify sales opportunities, and improve customer service, ultimately driving revenue growth and enhancing overall customer experience.
  • Reminders and Notifications
    Set reminders and receive notifications for deadlines, task updates, and mentions.

Ringba

Ringba
G2 Logo
4.9
out of
5
RINGBA is purpose-built for call tracking and performance marketing. This tool is a good choice for businesses seeking to optimize their advertising campaigns and improve customer engagement. Using its capabilities like advanced call tracking and real-time analytics, you can work toward maximizing marketing ROI and enhancing customer experiences.
Key features:
  • Advanced Attribution Models
    Use advanced attribution models to understand the full customer journey and attribute conversions to the right marketing touchpoints.
  • Real-time Call Notifications
    Receive real-time notifications for incoming calls and missed calls to ensure prompt follow-up.
  • Lead Scoring and Qualification
    Implement lead scoring and qualification to prioritize high-quality leads and focus on the most promising prospects.

ResponseTap

ResponseTap
G2 Logo
4.5
out of
5
ResponseTap can help you track and analyze inbound calls to optimize marketing campaigns and improve customer engagement. It's purpose-built for enhancing marketing attribution and understanding customer behavior. You can leverage its core capabilities like call tracking and call analytics to gain valuable insights and drive business growth.
Key features:
  • Call Tracking
    ResponseTap's advanced call tracking capabilities enable businesses to accurately attribute inbound calls to specific marketing channels, campaigns, or keywords, providing valuable insights into campaign performance and helping businesses optimize their advertising strategies.
  • call recording capability
    ResponseTap allows businesses to record inbound calls for quality assurance, training purposes, and compliance. This feature enables businesses to review customer interactions, identify areas for improvement in customer service, and ensure compliance with regulatory requirements. By recording and analyzing call recordings, businesses can enhance agent performance, resolve customer issues more effectively, and ultimately improve overall customer satisfaction.
  • Integration Capabilities
    ResponseTap seamlessly integrates with popular marketing platforms, CRM systems, and analytics tools, allowing businesses to centralize call data and leverage it alongside other marketing data. This integration enables businesses to gain a comprehensive view of their marketing performance and make informed decisions to drive business growth.