Top 5 Partner Relationship Management (PRM) tools to boost your performance in 2024

The Partner Community feature provides a collaborative space where partners can access resources, share information, and communicate with your organization and other partners. This helps streamline communication, foster collaboration, and ensure partners have the tools and information they need to succeed.

Salesforce PRM offers robust deal registration and lead distribution capabilities, allowing partners to register deals and receive leads from your organization. This feature ensures that partners are recognized for their efforts and helps prevent channel conflict by providing transparency and fairness in the distribution of opportunities.

The platform includes advanced analytics and reporting tools that provide insights into partner performance, deal progression, and overall channel effectiveness. These analytics help you make data-driven decisions, optimize your partner programs, and identify areas for improvement, ultimately driving better outcomes for your business.

Impartner PRM offers automated partner onboarding and training modules that ensure partners are quickly and effectively integrated into your ecosystem. This feature provides structured onboarding processes, training resources, and certification programs to equip partners with the knowledge and skills they need to be successful.

The platform includes powerful channel marketing automation tools that enable partners to execute co-branded marketing campaigns, generate leads, and track marketing performance. This feature helps partners drive demand and increase their sales pipeline with minimal effort.

Impartner PRM includes a Partner Locator tool that helps end customers find and connect with the right partners based on specific criteria such as location, expertise, and industry focus. This feature increases partner visibility, drives more business to your partners, and enhances the overall customer experience by connecting them with the best-suited partners for their needs.

Allbound offers a comprehensive content library where organizations can store and distribute marketing collateral, sales materials, and training resources to their partners. Partners can easily access and utilize this content to support their sales and marketing efforts, ensuring consistency and alignment across the entire channel ecosystem.

Allbound provides robust deal registration capabilities that allow partners to register and track their sales opportunities within the platform. This feature helps organizations prevent channel conflict, incentivize partners, and gain visibility into the pipeline, ultimately driving revenue growth and partner satisfaction.

Allbound offers a collaborative partner portal where organizations and their partners can communicate, collaborate, and share information in real-time. This feature fosters transparency, alignment, and engagement between vendors and partners, leading to stronger relationships and better business outcomes.

Kiflo might offer a unique feature for managing performance-based incentives for partners. This feature could include the ability to set up and track various incentive programs based on partner performance metrics such as sales targets, lead generation, or customer satisfaction. Partners can view their progress in real-time and receive rewards or bonuses automatically upon achieving predefined milestones.

Kiflo could provide a dedicated platform for partners to submit feedback, share ideas, and collaborate on product or program enhancements. This feature allows organizations to gather valuable insights directly from their partners, fostering a culture of innovation and partnership. Partners can vote on each other's suggestions, prioritize feature requests, and participate in discussions to shape the future direction of the partnership.

Kiflo might offer a unique feature that enables partners to discover and collaborate with other complementary partners within the ecosystem. This feature functions as a marketplace where partners can find potential collaborators for joint marketing campaigns, co-selling opportunities, or solution bundling. Partners can search for partners based on specific criteria such as industry expertise, geographic location, or target market, facilitating strategic partnerships and expanding business opportunities for all parties involved.

Awin offers advanced cross-device tracking capabilities, allowing advertisers to track customer journeys across multiple devices. This feature helps in attributing sales accurately, even if a customer switches devices before making a purchase. It ensures that publishers receive proper credit for their marketing efforts across different platforms.

Awin integrates influencer marketing seamlessly into its affiliate network. This feature enables advertisers to collaborate with influencers to promote products or services through affiliate links. It provides tools to manage influencer partnerships, track performance, and optimize campaigns effectively within the affiliate marketing framework.

Awin offers customizable attribution models that allow advertisers to define how conversions are attributed to different marketing touchpoints. This flexibility in attribution modeling helps optimize affiliate marketing campaigns based on specific business goals and performance metrics. Advertisers can choose from various attribution models to accurately measure the impact of their affiliate activities.