Top 7 Buyer Intent Data Providers tools to boost your performance in 2024

Buyer Intent Data Providers softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail. To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.

Demandbase

4.3

out of

Demandbase is purpose-built for account-based marketing (ABM). This tool is a good choice for personalizing marketing efforts and aligning sales and marketing teams. Using its capabilities like AI-driven account identification and comprehensive analytics, you can work toward increasing customer engagement and driving revenue growth.

Key features:

Account-Based Experience (ABX) Platform
Demandbase offers an Account-Based Experience (ABX) platform that integrates account-based marketing (ABM) with sales automation. This platform uses AI and machine learning to deliver personalized experiences to target accounts, improving engagement and conversion rates.
Intent Data and Predictive Analytics
Demandbase provides advanced intent data and predictive analytics, allowing businesses to identify and prioritize accounts showing buying signals. This feature helps in targeting the right accounts at the right time, increasing the efficiency of marketing and sales efforts.
Sales Intelligence Cloud
The Sales Intelligence Cloud feature offers deep insights into target accounts, including real-time alerts, account-level insights, and intent signals. This empowers sales teams to have more informed and productive conversations with potential customers, ultimately driving better sales outcomes.

RollWorks

4.3

out of

RollWorks is designed to optimize your account-based marketing strategies. The tool allows you to identify high-value accounts, engage them across multiple channels, and measure the impact of your campaigns. With key features like account scoring and dynamic segmentation, you can effectively increase conversion rates and maximize your marketing ROI.

Key features:

Multi-Channel Account-Based Platform
RollWorks offers a robust multi-channel account-based marketing (ABM) platform that helps businesses identify, engage, and convert high-value accounts across various channels, integrating smoothly with existing marketing and sales ecosystems.
Machine Learning and Data-Driven Insights
RollWorks leverages advanced machine learning algorithms and extensive data analytics to offer actionable insights, enabling precise targeting and personalized marketing strategies.
End-to-End Solution
RollWorks offers an end-to-end solution that covers the entire customer journey, from identifying potential accounts to executing multi-channel campaigns and measuring the impact, ensuring a cohesive and effective marketing strategy.

Madison Logic

4.3

out of

Madison Logic can help you generate and nurture B2B leads. It's purpose-built for account-based marketing and demand generation. You can leverage its core capabilities like intent data integration and multi-channel content syndication to identify high-value prospects and boost conversion rates.

Key features:

Active ABM Engagement Platform
Madison Logic offers an active Account-Based Marketing (ABM) engagement platform that helps in identifying and engaging with target accounts throughout the buyer's journey.
Intent Data Solutions
They provide intent data solutions that help in identifying and prioritizing accounts that are actively researching related topics or showing buying signals.
Global B2B Data
Madison Logic boasts a comprehensive global B2B data network, providing access to a vast repository of B2B decision-makers and influencers across various industries.

G2

4.6

out of

G2 can help you make informed software purchasing decisions by providing user reviews, ratings, and comparisons for various software products and services. It's purpose-built for software evaluation and selection. You can leverage its core capabilities like user-generated reviews and detailed product comparisons to assess the suitability of different software solutions for your specific needs and requirements. This can lead to more confident decision-making, increased efficiency in software procurement processes, and ultimately, better business outcomes.

Key features:

Vendor Insights and Analysis
G2 offers vendor insights and analysis reports that provide in-depth information about software vendors, including market presence, customer satisfaction ratings, and product capabilities.
Comparison Tools
G2 provides powerful comparison tools that allow businesses to compare multiple software products and services side by side.
User Reviews and Ratings
G2 offers a vast database of user-generated reviews and ratings for software products and services.

Clearbit

4.4

out of

Clearbit is purpose-built for enriching customer data and improving sales and marketing efficiency. This tool is a good choice for accessing detailed insights into companies and contacts. Using its capabilities like real-time data enrichment and API integrations, you can work toward enhancing lead scoring accuracy, personalizing communications, and ultimately driving higher conversion rates.

Key features:

Enrichment API
Clearbit provides a powerful API that allows businesses to enrich their customer data with company and contact details. This includes information such as company size, industry, location, and employee roles, ensuring businesses have comprehensive insights into their prospects and customers.
Prospector Tool
Clearbit's Prospector tool enables users to build targeted prospect lists based on specific criteria such as company size, industry, location, and job title. This helps sales and marketing teams identify and reach out to ideal prospects more effectively, improving lead generation efforts.
Integration Ecosystem
Clearbit boasts a wide integration ecosystem with various CRM, marketing automation, and sales tools. This allows seamless integration of Clearbit's data enrichment capabilities into existing workflows, enhancing efficiency and enabling businesses to leverage enriched data across multiple platforms.

Bombora

4.4

out of

Bombora is designed to provide comprehensive intent data for B2B marketing and sales teams. The tool allows you to identify potential customers, personalize marketing efforts, and align sales strategies with buyer intent. With key features like intent data insights and account prioritization, you can effectively increase your marketing efficiency and drive revenue growth.

Key features:

Company Surge® Intent Data
Bombora's Company Surge® data is a unique feature that identifies businesses actively researching specific products or services. It provides insights into which companies are showing increased interest or intent, helping sales and marketing teams prioritize their outreach efforts.
B2B Intent Data Network
Bombora operates a cooperative B2B data network, where publishers and data partners contribute insights into business intent. This network aggregates data from a wide range of sources to provide comprehensive and reliable intent data to its users.
Custom Intent Topics
Bombora allows users to create custom intent topics tailored to their specific needs. This feature enables businesses to monitor and analyze intent signals related to niche or industry-specific topics, providing deeper insights into market trends and buyer behavior.

6sense

4.3

out of

6Sense is a leading solution for predictive analytics and account-based marketing (ABM). You can use this tool to identify and prioritize high-value accounts, personalize marketing efforts, and drive revenue growth. Features like account scoring and intent monitoring will help you improve marketing and sales alignment, increase conversion rates, and maximize ROI.

Key features:

Account Scoring
6Sense offers advanced account scoring capabilities that use predictive analytics to assess the likelihood of an account becoming a customer. This feature enables you to prioritize accounts based on their propensity to buy, allowing you to focus your marketing and sales efforts on accounts with the highest potential for conversion.
Intent Monitoring
6Sense provides intent monitoring capabilities that track online behavior and signals from target accounts, indicating their interest and readiness to purchase. This feature allows you to identify accounts that are actively researching relevant topics or solutions, enabling you to engage with them at the right time with personalized content and offers.
Sales and Marketing Alignment
6Sense facilitates sales and marketing alignment by providing shared visibility into account insights and engagement data. This feature enables marketing teams to deliver targeted leads and insights to sales reps, empowering them to prioritize their outreach efforts and engage with accounts in a personalized and timely manner, ultimately driving higher conversion rates and revenue growth.