Top 7 Sales Enablement tools to boost your performance in 2024

Vartika Bansal
Vartika Bansal
April 22, 2025
top-7-sales-enablement-tools-to-boost-your-performance-in-2024
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Sales Enablement softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail. To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.

Showpad

Showpad
G2 Logo
4.6
out of
5
Showpad is purpose-built for sales enablement and content management. This tool is a good choice for organizations looking to centralize their sales collateral, empower their sales teams with relevant content, and track content performance. Using its capabilities like personalized content recommendations and analytics dashboard, you can work toward improving sales effectiveness, increasing productivity, and ultimately driving revenue growth.
Key features:
  • Content Personalization and Recommendations
    Showpad offers advanced algorithms that analyze user behavior and preferences to deliver personalized content recommendations. This feature helps sales reps access the most relevant and impactful content for each specific sales situation, ultimately enhancing their effectiveness and efficiency.
  • Interactive and Dynamic Content Creation
    Showpad provides tools for creating interactive and dynamic content, such as interactive presentations, videos, and quizzes. This feature allows users to create engaging and memorable sales materials that capture the attention of prospects and facilitate more meaningful interactions throughout the sales process.
  • Sales Coaching and Readiness
    Showpad provides tools and features for sales coaching and readiness, allowing sales managers to create and deliver personalized coaching content, assessments, and training modules to their teams. This feature enables sales reps to continuously develop their skills, knowledge, and confidence, ultimately leading to improved sales performance and success.

Seismic

Seismic
G2 Logo
4.7
out of
5
Seismic is an ideal tool to centralize and optimize sales content management. The platform will help you empower your sales teams with the most relevant and up-to-date content while ensuring consistency across all customer-facing materials. Some of its core features, like intelligent content recommendations and advanced analytics, will go a long way in increasing sales productivity and effectiveness, leading to better customer engagement and ultimately, higher revenue generation.
Key features:
  • AI-Powered Content Recommendations
    Seismic offers AI-powered algorithms that analyze user behavior, content engagement data, and customer preferences to deliver personalized content recommendations. This feature helps sales reps access the most relevant and impactful content for each specific sales situation, ultimately enhancing their effectiveness and efficiency.
  • Dynamic Content Creation and Assembly
    Seismic provides tools for creating dynamic and interactive content, such as customizable presentations, proposals, and sales collateral. This feature allows users to assemble personalized content packages tailored to the needs and interests of individual prospects or clients, facilitating more meaningful interactions and driving better business outcomes.
  • Interactive Content Engagement Metrics
    Seismic offers innovative interactive content engagement metrics that go beyond traditional analytics. This feature enables users to track how prospects interact with dynamic content elements, such as embedded videos, interactive charts, or clickable links, providing deeper insights into customer engagement and helping sales reps prioritize follow-up actions based on prospect behavior.

Highspot

Highspot
G2 Logo
4.7
out of
5
Highspot is purpose-built for sales enablement and content management. This tool is a good choice for organizations looking to centralize their sales content, empower their sales teams with relevant materials, and track content performance. Using its capabilities like AI-driven content recommendations and advanced analytics, you can work toward improving sales effectiveness, increasing productivity, and ultimately driving revenue growth.
Key features:
  • AI-Powered Content Intelligence
    Highspot offers AI-powered algorithms that analyze content engagement data to provide actionable insights. This feature helps sales teams understand which content is most effective at each stage of the sales cycle, enabling them to make data-driven decisions and prioritize content creation efforts effectively.
  • Sales Plays and Playbooks
    Highspot provides customizable sales plays and playbooks that guide sales reps through the sales process. This feature allows sales teams to access best practices, messaging frameworks, and recommended content for specific sales scenarios, ensuring consistency and effectiveness in their sales approach.
  • Content Genomics™
    Highspot offers a feature called Content Genomics™, which provides deep insights into how individual slides or sections of content are performing. This feature allows sales reps and content creators to understand which specific elements of their content resonate most with prospects, enabling them to optimize content for maximum impact and effectiveness.

ClientPoint

ClientPoint
G2 Logo
4.5
out of
5
ClientPoint is an ideal tool for creating and delivering interactive sales presentations and proposals. The platform will help you streamline your sales content creation process, improve the quality of your presentations, and track prospect engagement. Some of its core features, like customizable templates and analytics dashboard, will go a long way in enhancing your sales effectiveness and driving better business outcomes.
Key features:
  • Proposal Collaboration Hub
    ClientPoint offers a proposal collaboration hub where teams can work together in real-time to create and refine proposals. This feature facilitates seamless collaboration, allowing multiple stakeholders to contribute their input, provide feedback, and make edits simultaneously. By streamlining the proposal creation process and improving team collaboration, users can ensure that their proposals are comprehensive, accurate, and tailored to the needs of their clients.
  • Content Library and Management
    ClientPoint provides a centralized content library and management system that enables users to store, organize, and access sales collateral and proposal content easily. This feature could include version control, permissions management, and search functionality, allowing users to quickly find and use the most relevant content for their proposals. By centralizing content management, users can ensure consistency and accuracy across all their proposals.
  • Customizable Branding and Design Studio
    ClientPoint provides a customizable branding and design studio that empowers users to create visually stunning and on-brand proposals. This feature could include customizable templates, fonts, colors, and layouts, as well as the ability to add custom branding elements such as logos and graphics. By enabling users to create professional-looking proposals that reflect their brand identity, ClientPoint helps them make a strong impression on their clients and stand out from the competition.

Paperflite

Paperflite
G2 Logo
4.7
out of
5
Paperflite can help you organize, share, and track your sales and marketing content effectively. It's purpose-built for content management, engagement tracking, and analytics. You can leverage its core capabilities like centralized content repository and real-time content tracking to deliver personalized content experiences to your prospects, ultimately leading to better engagement, higher conversion rates, and increased revenue.
Key features:
  • Content Journey Analytics
    Paperflite provides comprehensive content journey analytics that offer insights into how prospects interact with sales and marketing content throughout their buying journey. This feature could include metrics such as content engagement, time spent per asset, and progression through the sales funnel. By tracking content consumption patterns, users can identify which assets are most effective at each stage of the buyer's journey and tailor their content strategy accordingly.
  • Content Recommendations Engine
    Paperflite offers a content recommendations engine that leverages AI and machine learning algorithms to suggest relevant content to users based on prospect behavior, preferences, and stage in the buying cycle. This feature helps sales and marketing teams deliver personalized content experiences to prospects, increasing engagement and driving better outcomes.
  • Dynamic Content Updates and Version Control
    Paperflite provides dynamic content updates and version control capabilities that ensure users always have access to the latest and most up-to-date content. This feature enables users to make real-time updates to content assets, track changes, and maintain version history. By ensuring content accuracy and consistency, users can confidently share content with prospects and customers, knowing that they are always presenting the most relevant and current information.

Folloze

Folloze
G2 Logo
4.8
out of
5
Folloze is an ideal tool to create personalized marketing experiences for account-based marketing. The platform will help you design interactive content journeys and measure engagement. Some of its core features, like dynamic content creation and detailed analytics, will go a long way in enhancing customer engagement and driving sales.
Key features:
  • Personalization Engine
    Folloze offers a robust personalization engine that allows users to create highly tailored content experiences for each prospect or customer. This includes dynamic content recommendations based on user behavior and interests.
  • Account-Based Marketing (ABM) Capabilities
    Folloze specializes in ABM, enabling users to orchestrate personalized marketing campaigns at the account level. This includes targeting multiple stakeholders within a single account with relevant content.
  • Collaboration and Sales Enablement
    Folloze facilitates collaboration between marketing and sales teams by providing a platform where they can align on content strategies and engage with prospects in a unified manner. This helps in closing deals faster and more effectively.

Klue

Klue
G2 Logo
4.8
out of
5
Klue is purpose-built for competitive intelligence and knowledge management. This tool is a good choice for sales enablement and market research teams. Using its capabilities like competitor tracking and insights analysis, you can work toward gaining a deeper understanding of your competitive landscape and making more informed strategic decisions.
Key features:
  • Competitor Tracking
    Klue enables you to track your competitors' activities across various channels, including websites, social media, and news articles. This feature provides real-time updates on competitor movements, allowing you to stay ahead of market trends and identify potential threats and opportunities.
  • Insights Analysis
    Klue offers advanced analytics tools to analyze competitive intelligence and extract actionable insights. You can uncover key trends, assess competitor strengths and weaknesses, and identify areas where you can differentiate your offerings. This feature helps you develop effective strategies to win more business and stay ahead of the competition.
  • Content Curation
    Klue allows you to curate and organize competitive intelligence into actionable insights. You can collect information from various sources, annotate important details, and share insights with relevant team members. This feature streamlines knowledge management and ensures that your team has access to the most relevant and up-to-date competitive information.