Top 7 Social Media Listening tools to boost your performance in 2024

Social Media Listening softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail. To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.

Tailwind

4.3

out of

Tailwind is a leading solution for managing Pinterest and Instagram marketing. You can use this tool to schedule posts, analyze performance, and discover new content ideas. Features like the SmartSchedule and Content Discovery will help you maximize your reach and improve your engagement on these platforms.

Key features:

SmartSchedule
Tailwind's SmartSchedule feature automatically suggests the best times to post based on when your audience is most engaged. This helps in maximizing the reach and effectiveness of your posts by ensuring they go live at optimal times.
Pinterest and Instagram Visual Planning
Tailwind offers visual planning tools for both Pinterest and Instagram. You can drag and drop images to create a cohesive and visually appealing feed, schedule pins and posts, and see how your content will look before it goes live.
Hashtag Finder
Tailwind's Hashtag Finder suggests relevant and trending hashtags for your Instagram posts. This feature helps in improving the discoverability of your content by recommending the best hashtags to reach a wider audience and increase engagement.

Audiense

4.5

out of

Audiense is designed to analyze and understand audience behavior and demographics. The tool allows you to segment and target your audience effectively for marketing campaigns and content personalization. With key features like advanced audience segmentation and real-time social listening, you can effectively tailor your marketing strategies to resonate with your target audience, resulting in higher engagement and conversion rates.

Key features:

Audience Segmentation
Offers advanced audience segmentation capabilities that allow you to segment your audience based on various criteria such as demographics, interests, behaviors, and engagement levels, enabling you to personalize your messaging and targeting for better results.
Campaign Optimization
Provides insights and recommendations to optimize your social media campaigns, including content recommendations, posting schedules, and targeting strategies, helping you maximize the effectiveness of your campaigns and achieve your marketing goals.
Social Listening
Monitors social media conversations and trends related to your brand, industry, or competitors, providing valuable insights into customer sentiment, brand perception, and market trends, allowing you to stay ahead of the curve and make informed decisions.

Pulsar

0.0

out of

Pulsar is a leading solution for social media listening and analytics. You can use this tool to monitor brand mentions, track trends, and analyze audience sentiment across various social media platforms. Features like real-time monitoring and advanced sentiment analysis will help you stay ahead of the curve by providing actionable insights into consumer perceptions and market dynamics.

Key features:

Real-Time Monitoring
Provides real-time monitoring of social media conversations, allowing you to track mentions, hashtags, and trends as they happen, enabling you to stay updated on relevant topics and events.
Audience Segmentation
Offers advanced audience segmentation capabilities that allow you to categorize and analyze your audience based on various criteria such as demographics, interests, and behaviors, enabling you to identify key audience segments and tailor your messaging and targeting accordingly.
Topic Analysis
Performs in-depth analysis of topics and themes discussed on social media, providing insights into popular topics, emerging trends, and sentiment, helping you understand what resonates with your audience and inform your content and marketing strategies.

Synthesio

4.3

out of

Synthesio can help you analyze social media conversations and gather actionable insights. It's purpose-built for social listening and brand reputation management. You can leverage its core capabilities like sentiment analysis and influencer identification to make informed decisions and strengthen your brand presence online

Key features:

Sentiment Analysis
Synthesio offers advanced sentiment analysis tools that enable users to categorize social media mentions as positive, negative, or neutral. This feature provides valuable insights into public perception and sentiment towards your brand, products, or campaigns, helping you identify areas for improvement and mitigate potential crises.
Influencer Identification
With Synthesio, users can identify key influencers and thought leaders within their industry or target audience. This feature allows brands to build relationships with influential individuals who can help amplify their message, increase brand visibility, and drive engagement with their target audience.
Trend Analysis
Synthesio provides robust trend analysis capabilities that enable users to identify and track emerging trends and topics of conversation across social media platforms. This feature helps brands stay ahead of the curve, adapt their marketing strategies to capitalize on trending topics, and maintain relevance in a fast-paced digital landscape.

ContentStudio

4.6

out of

ContentStudio is a leading solution for managing and optimizing content marketing and social media strategies. You can use this tool to plan, create, and distribute content across various channels, as well as to monitor and analyze social media performance. Features like content discovery and social media scheduling will help you enhance your content strategy and improve engagement with your audience.

Key features:

Content Discovery
ContentStudio's content discovery engine helps you find trending and relevant content across the web. By curating high-quality content, you can stay ahead of industry trends, engage your audience with fresh ideas, and boost your content marketing efforts.
Social Media Scheduling
The platform allows you to schedule social media posts across multiple channels from a single dashboard. With features like bulk scheduling, automation, and optimal posting times, you can ensure your content reaches the right audience at the right time, saving time and enhancing your social media presence.
Analytics and Reporting
ContentStudio provides detailed analytics and reporting tools that allow you to track the performance of your content and social media campaigns. By analyzing metrics such as engagement, reach, and conversion rates, you can make data-driven decisions to optimize your strategy and achieve better results.

Hootsuite

4.2

out of

Hootsuite is a leading solution for managing and scheduling social media posts. You can use this tool to monitor social media activity, engage with your audience, and analyze your social media performance. Features like the Social Media Scheduler and Analytics Dashboard will help you streamline your social media efforts and improve your overall online presence.

Key features:

Social Media Scheduling
Hootsuite allows users to schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and more. This feature helps in planning and automating your social media content, ensuring consistent and timely posting without manual intervention.
Analytics and Reporting
Hootsuite provides in-depth analytics and reporting tools that track the performance of your social media campaigns. You can measure key metrics such as engagement, reach, and follower growth, enabling you to analyze the effectiveness of your strategies and make data-driven decisions.
Team Collaboration
Hootsuite's team collaboration features enable multiple users to manage social media accounts collaboratively. You can assign tasks, approve posts, and manage permissions, ensuring smooth teamwork and efficient social media management across your organization.

Planoly

4.3

out of

Planoly is designed to visually plan and schedule your social media posts. The tool allows you to manage your content calendar, analyze your social media performance, and collaborate with your team. With key features like the Drag-and-Drop Planner and Analytics Dashboard, you can effectively streamline your content strategy and boost your social media engagement.

Key features:

Drag-and-Drop Grid Planner
Planoly offers a drag-and-drop grid planner that allows you to visually plan and arrange your Instagram feed. This feature helps you see how your posts will look together on your profile, ensuring a cohesive and aesthetically pleasing layout.
Auto Post Scheduling
Planoly provides auto post scheduling for Instagram, allowing you to schedule your posts to be published automatically at specified times. This feature saves time and ensures consistent posting without the need for manual intervention.
Content Drafts
The content drafts feature in Planoly lets you create and save drafts of your posts, including captions, hashtags, and images. This is useful for planning and refining your content before publishing, ensuring that your posts are well-thought-out and optimized for engagement.