You’re a sales rep. When caught in the spotlight of tough questions during a discovery call, you struggle to find answers about your own product and give a poor impression to prospects.
Each query slipped from your hands sends potential profits vanishing into thin air, leaving you in deep water.
This is the reality when employees’ product knowledge falls short.
You need a strong product knowledge training strategy to empower your team for creating a seamless customer experience. And the best place to start is by choosing the tools with which you’ll deliver this training.
We’ve done the legwork to curate a list of the 15 best product knowledge training tools to pick from.
Different formats for product knowledge training
Each of these channels supports training in different ways, making it easier for teams to learn about the product in a way that suits them best.
Video tutorials: These are short videos that show how to use the product. They're great because you can watch them anytime and see exactly how things work. This helps team members learn by seeing things in action.
Learning library: This is a collection of resources like articles, videos, and guides all in one place. It's helpful because team members can find information on different topics whenever they need it, making it easier to learn at their own pace.
Knowledge base: Similar to a learning library, a knowledge base is an online database of information. It's really good for answering specific questions and solving problems quickly without needing to ask someone else.
AI chatbots: These are computer programs that can chat with you and answer questions about the product. They're available 24/7, which means team members can get help and learn new things about the product anytime, even outside of normal work hours.
Instructor-led: This is when an expert teaches a group about the product in real-time. It can be in person or online. This method is great for interactive learning and allows team members to ask questions and get immediate feedback.
In-app guidance: This is when tips and tutorials pop up directly in the product while you're using it. It's very useful because it shows how to use features exactly when you need them, which helps in learning by doing.
Product academy: This is a more structured program that includes courses and lessons about the product. It's designed to cover everything from basic to advanced topics, making it good for both new and experienced team members to deepen their product knowledge.
Training presentations: These are slideshows or talks given by a trainer about the product. They can be used in meetings or training sessions and are good for giving a broad overview of the product or explaining specific features in detail.
15 product knowledge training tools for different training formats
Let’s break down the best tools for all the training formats we just discussed. You can choose a combination of any of these tools to start + scale your product knowledge training efforts.
Floik is a dynamic tool for showcasing your product in multiple formats, like step-by-step guides, self-guided demos, and explainer videos.
Purpose-built for product education, Floik lets you record your product in action and your own talking-head video to contextualize the recording. Or you can add an AI voiceover in 20+ languages to reach a global audience.
Floik lets you convert videos into other formats. Once you’re happy with the output, you can share these videos with a link or embed them anywhere—like your LMS or internal knowledge base.
Intuitive editing: You can blur any part of the screen before you start capturing. Once the recording is complete, trim your video from anywhere or crop your screen to polish up the end result. You can also upload an image/GIF as an introductory slide.
Smart CTAs: Link different videos and training resources in a single video using smart CTAs. It’s a great way to curate content and create role-based learning paths for employees within a video.
Granular analytics: Stay on top of viewer engagement with in-depth insights like video completion rate, clickthrough rate for CTAs, and other such metrics.
Synthesia is a popular AI video generation platform for creating product tutorial videos. You can produce studio-quality videos with AI avatars and voiceovers in over 120 languages.
The tool is designed to help product teams create engaging, relevant, and localized training content at scale. You can support a wide range of use cases for product knowledge training, such as sales enablement, marketing, and customer service.
AI avatars and voiceovers: Offers over 160 diverse AI avatars and voiceovers in 120+ languages and accents. This diversity allows for more personalized videos that deliver clarity for a global audience.
Video templates: Provides over 60 pre-designed video templates as a quick and efficient starting point for creating tutorials. You can easily customize these templates and reduce the time + effort needed to produce professional-quality training videos.
Customization and easy Updates: Flexible customization capabilities to keep your product tutorials up to date without the need for reshoots or complex editing processes.
While Floik helps you create product training content, you can also use this tool for hosting all the content in a one-stop learning library. You can create folders within your account and curate resources into different folders based on themes/topics. Then, publish these folders to let employees access theme-based content in one place.
These learning libraries open up as a dedicated landing page where viewers can see the title of each resource + the format it’s in (guide, video, or demo).
Collaboration: Bring your entire team together and work collaboratively to create this learning library. Add as many people as required to make your product knowledge training program a success.
Custom domain: Publish this library in your custom domain. That means, it’ll become an extension of your product and have your brand name.
SEO publishing: Make any (or all) of your resources and learning library available on organic search. This allows users/employees to find answers directly through Google or other search engines.
Notion is a versatile workspace tool that combines notes, docs, wikis, and project management. While it's designed to streamline workflows for teams and individuals, you can creatively leverage the tool for several use cases, thanks to its massive template gallery.
Notion's flexible platform supports a variety of content types and integrates with many tools. This makes it an ideal choice for creating a comprehensive product tutorial library.
Wikis: Allows for the centralization of knowledge. Teams can create a structured and easily navigable repository of product tutorials and give members quick access to the information they need.
Customizable templates: Makes it easy to standardize tutorial formats and build consistency across all documentation.
Seamless integrations: Enables easy integration of external resources, updates, and collaborative efforts in real-time. It’s great for making your product training library dynamic and up-to-date.
Nuclino is a user-friendly collaboration tool designed to centralize your team's knowledge, docs, and projects in one unified space. The tool is best-known for its speed, ease of use, and clutter-free interface, helping teams to prevent information silos and reduce context switching.
Unified workspace: Offers a single space for all types of content to easily organize and access product tutorials, documentation, and project details.
Graphical representation: Visually maps your team's knowledge in a graph to enhance navigability and explain the connections between different pieces of content, such as product manuals, guidelines, and tutorials.
Access rights & permissions: Allows you to set different access levels for team members to protect sensitive product information while still making it accessible to those who need it.
Slite is an AI-powered knowledge base platform designed to streamline the creation, management, and distribution of company knowledge. It's tailored for various types of knowledge documentation, such as onboarding guides, meeting notes, and more.
With an advanced suite of tools, Slite is well-suited for maintaining an internal knowledge base, especially for product knowledge training.
Smart search: Makes it easier to find specific product information or tutorials intuitive;y and reduces time spent looking for the right documents.
Content tagging: Enhances the organization and retrieval of product-related documents for teams to filter and access relevant information quickly.
Automated content organization: Organizes content dynamically to make the most relevant and recent information easily accessible and optimize the learning curve.
Tettra's AI-powered knowledge management tool, Kai, makes it easy to share and update company knowledge. The chatbot assists teams in managing, curating, and circulating critical information among employees right where and when they need it. It can significantly reduce the dependency on others to find answers.
Integration with communication tools: Integrates with Slack and Microsoft Teams, making it easy for team members to ask questions and receive answers directly within their workflow.
Automated Q&A system: Helps create a new question and assigns it to the right expert for streamlining the process of filling knowledge gaps.
Content verification: Ensures that answers provided by subject matter experts are stored and made easily accessible for future queries. It reduces repetitive questions and maximizes accuracy.
Intercom's AI chatbot solution is a versatile platform built mainly for personalized customer service. Even though its primary aim is to enhance customer interactions, you can also adapt it for internal use, such as product knowledge training.
The tool can become a quick + easily accessible platform to answer employee questions within seconds and improve internal communication and efficiency.
Customizable chatbots: Guide employees through various training modules, provide instant answers to their queries, and help them navigate through company policies or product information efficiently.
Rich messaging capabilities: Supports rich messaging, including images, videos, and interactive elements, to enhance the learning experience for employees and simplify complex information.
Automated content suggestions: Analyzes conversations in real-time to suggest relevant training content to employees. The bot can automatically offer targeted resources, such as articles, documentation, or videos, to help employees answer any query.
Skilljar enhances the effectiveness of instructor-led training by offering tools for customer and employee education lifecycle. While it's primarily designed for customer-facing interactions, you can use it for internal training as well.
Skilljar helps you create detailed courses for your product, manage live training sessions, and track learner progress. It offers a suite of tools to facilitate engagement through interactive quizzes, certifications, and feedback mechanisms.
Live training management: Facilitates the scheduling and management of live, instructor-led sessions, including virtual classroom settings.
Interactive quizzes and assessments: Supports the creation of quizzes and assessments to evaluate learner understanding and engagement.
Detailed analytics: Provides actionable insights into course effectiveness and learner progress to help instructors tailor content for improved outcomes.
Continu is designed as a modern learning platform for creating and delivering instructor-led training. The tool is purpose-built for high-growth and enterprise teams, offering customizable learning experiences, integration with various tools, and in-depth analytics.
Social learning: Facilitates collaborative learning environments where users can share knowledge and feedback.
Content creation: Helps you create engaging and interactive training materials directly within the platform.
Mobile learning: Offers a responsive design that allows learners to access training materials anytime, anywhere on their mobile devices.
Whatfix streamlines software adoption and user experience for product knowledge training through in-app guidance. It helps you create interactive guides and on-demand support resources directly within applications. This approach helps employees understand software features more contextually and reduce the learning curve.
Multiformat support: Offers guidance in various formats like tooltips, pop-ups, and slide shows to suit different learning preferences.
Role-based customization: Delivers customized content based on the user's role within the application, ensuring relevance.
Feedback collection: Integrates mechanisms to gather user feedback directly within the application, enabling continuous improvement of the guides.
Pendo's in-app support tool can enhance the product experience by troubleshooting issues directly within the app. You can create in-app guides and tooltips to train employees about different aspects of your product without conducting in-depth training sessions for every capability.
Onboarding checklist: Guides new users through essential steps, ensuring they understand and utilize key features effectively.
AI-generated content: Produces tailored help content and suggestions, reducing the need for manual creation and keeping guidance up-to-date.
Visual replays: Allows teams to see exactly where users encounter difficulties, helping to pinpoint areas for improvement in the app's usability or training materials.
Docebo is a versatile Learning Management System (LMS) for creating detailed and interactive product academies. It supports organizations in delivering comprehensive product knowledge training to internal teams, fostering a learning environment that enhances skill development and product understanding.
Immersive learning: Deliver, track, and certify online training for employees. Focus on creating immersive learning experiences with ease of use for both learners and administrators.
Data-driven decisions: Enhance decision-making with actionable insights from training data. Optimize learning outcomes and business impact through comprehensive analytics.
Learn in the flow: Integrate learning into the flow of work by embedding training directly into applications like Salesforce, Slack, and Microsoft Teams, ensuring learning happens seamlessly within the daily workflow.
Absorb LMS is a cloud-based LMS that combines advanced technology with excellent customer support to create empowering learning experiences. You can engage learners, enhance content retention, and elevate training programs through a dedicated product academy built with Absorb.
Smart administration: Automates administrative tasks for efficiently managing training programs. Easily create, manage, and deliver courses tailored to meet the specific needs of your teams without extensive manual oversight.
Learner experience: Offers an intuitive and accessible interface for learners to maximize engagement rates. Let employees easily access and navigate through training materials.
Mobile learning: Supports learning on the go with a mobile app for employees to access training materials anytime, anywhere.
Pitch helps you create interactive presentations in minutes. The tool has everything you need to create visually appealing presentations for product knowledge training at scale. It also emphasizes collaboration, design, and efficiency.
Collaborative workspace: Offers real-time collaboration and enables team members to contribute their insights, make edits, and provide feedback instantly for all presentations.
Interactive elements: Supports interactive elements like polls, videos, and live content. This interactivity enhances engagement to make training more effective.
Template library: Provides a wide range of customizable templates designed to meet different presentation needs and create brand-aligned presentations efficiently.
Beautiful.ai is a presentation software that focuses on design intelligence to help users create visually stunning presentations efficiently. It simplifies the design process by automatically adjusting and aligning the visual elements based on the content added. Key features
Design intelligence: Automatically optimizes layouts and visuals as content is added or adjusted. Make your presentations always aesthetically pleasing and professionally designed without spending hours.
Rich media support: Add various media assets, including images, videos, and GIFs, directly into presentations. You can include product demos, tutorials, and other visual aids to enhance product knowledge.
Dynamic templates: Offers a wide array of dynamic templates as a strong starting point that can be easily customized to fit the branding and specific needs of a product presentation.
Kick-start your product knowledge training efforts today
A team that knows the product inside out is your golden ticket to impressing customers and boosting sales.
We’ve curated the 15 best tools to build your product knowledge training program and deliver the best-in-class learning experience to your employees. You can combine any of these tools to create learning content effectively at scale!