Storylane vs. Supademo: What’s the Ideal Interactive Demo Tool for You?

Shreelekha Singh
April 9, 2024
This is some text inside of a div block.

Interactive product demos are all the rage now. 

And why not? They do everything a static presentation can't, help you communicate your product's value better, and let the end-user get a preview of what they're opting into.

But if you’re here, you already know all of that. More importantly, you’ve narrowed your choices down to Storylane and Supademo. The only issue is you can’t decide on one.

Not to worry! We’ve tested both product demo tools and created a detailed, unbiased review for each tool. Let’s break it all down for you.

7 factors to consider when choosing an interactive demo tool

Interactive product demos don’t come with a one-size-fits-all approach. Each build serves a specific use case. Naturally, you want the tool you choose to meet those varied requirements.

So, instead of breaking down obscure features, we've picked seven critical aspects to consider when assessing such software. 

  1. Ease of use: Before picking a demo automation tool, consider how easy it’s to pick up on. Your team will need more time to get familiar with platforms with more complex features. That may affect your turnaround time when creating a demo.
  2. Use cases: The best demo tool is the one that fits your specific needs. For example, are you creating sales-oriented showcases to improve conversions? Or, are you going for a broader reach through website/email integration?
  3. Capture formats: Interactive demo tools capture your products in different ways, including video recordings, screenshots, product simulations, or HTML snapshots. So, think carefully about which format aligns best with your presentation goals.
  4. Customization: These tools offer varying levels of customization. Some let you easily integrate your brand’s look and feel into your builds. Others focus more on straightforward editing for quicker setups
  5. Personalization: If you’re prioritizing demos in your sales strategy, it’s best to pick software that lets you tailor your videos/guides to the viewer’s needs and interests. That’ll be particularly helpful to your conversion efforts.
  6. Analytics: Getting an accurate picture of your demos' performance is critical to fine-tuning your sales, marketing, or customer success strategy. That's why you must prioritize dedicated in-app analytics and tracking to identify areas of improvement.
  7. Pricing: At the end of the day, you want a good return on your investment. And, with how wide the pricing range is for these platforms, it’s important you pick one that meets your needs without going over budget.

Now that you have a solid idea of what to look for in demo automation tools, let's talk about how Storylane and Supademo fare in each criterion.

Storylane vs. Supademo: A head-to-head comparison

Storylane and Supademo are two of the most popular demo automation tools available today. Yet, each platform offers something that the other doesn’t. Below, we’ve compiled an unbiased assessment of Storylane vs. Supademo for product demo automation.


storylane vs supademo

🌊 Ease of use

Supademo comes with a seamless sign-up process and an easy-to-navigate interface. In fact, we created an account and got started on our first demo in under five minutes!

The ‘Home’ tab also has a dedicated ‘Resource’ section, with tips on getting the most out of the platform’s features. There’s even an ‘Inspiration’ module on the bottom right to give new users a peek into product demos from popular brands.

Storylane has a similar sign-up process but lacks intuitiveness in its interface. So, once you make an account, you pretty much have to figure things out on your own. 

Even so, there is a resource section but it's buried at the bottom left. Worse, it hosts massive text walls with little to no visual references.

When it comes to team collaboration and demo management, both Storylane and Supademo let you assign specific roles to team members. For instance, you can send an invite link with the role set to admin, creator, or presenter/viewer.

Overall, we have to hand the win to Supademo here. With constant updates and feature improvements, the platform takes a proactive approach to streamlining the user experience. One particular G2 review also mentions the same.

📸 Capture format

In terms of capture formats, both Storylane and Supademo let you record/create builds with screenshots or videos. 

However, Storylane goes a step further and allows for HTML capture. 

In short, you can replicate your product’s HTML and CSS code without any coding knowledge. You can choose from three options:

  • Single (for each page)
  • Continuous (records all actions)
  • Timed (3-second countdown) capture

Once you’ve finalized the build, you can edit other details, such as renaming each screen, etc.


Supademo lets you customize everything you create. For example, you can access the settings to adjust the color grading and positioning for your hotspots, add a zoom effect to specific parts of the page to direct viewer attention or make the demo autoplay.

There are other granular changes you can make, such as hotspot transparency, text annotation visibility, etc. The app even has some basic branding capabilities and lets you upload your company logo and tailor font/background gradients to match your brand colors. 

Storylane is the same but offers far more advanced settings for each aspect. Take a look at its detailed hotspot configurations.

Both tools also allow you to create AI voiceovers within your demos. Supademo, though, has slightly more customization here, enabling you to choose between different voice styles. 

The primary difference here is that Supademo comes with conditional branching enabled, i.e., you can offer viewers the option to explore demo steps as they see fit. Storylane doesn't have that and only lets you build linear pathways.

😎 Personalization

Supademo takes the cake when it comes to personalizing your builds. Its conditional branching feature allows you to create demos with diverging pathways for product exploration. 

Here's a quick look at how branching works in Supademo—you can set multiple buttons on the main page and let users pick their own adventure.

Aside from that, Supademo lets you:

  • Replicate specific demo pages with complete editing autonomy
  • Add custom fields/variables to personalize included details, names, etc.
  • Set up to three CTA buttons on chapters, each with their own targeted step/URL

Note that Supademo’s conditional branching is exclusively available to ‘Scale’ or ‘Enterprise’ tier members.

Storylane’s personalization is somewhat tame compared to this. You get tokens to customize the user’s name, company, etc.  To make additional adjustments, you’d need 3rd-party lead capture apps and some basic training in coding.

🤹 Use cases 

Storylane account-level analytics, emphasis on lead capture, and controlled sandboxing make it a perfect fit for sales or marketing-oriented demos.

Supademo is much the same. However, it also caters to diverse scenarios beyond just sales and marketing. For example, your support team can build guided tutorials to replace resource-intensive live sessions or drawn-out query resolution chats. 

The marketing team can also use this tool to substitute static assets and drive top-of-the-funnel MQLs. Meanwhile, Success teams can use interactive onboarding tours to accelerate time to value. 

It all depends on what you're after. Do you wish to focus on conversions? If so, Storylane's the better fit. But if you're thinking about everything else, Supademo will suit you better.

📊 Analytics 

Storylane comes with advanced performance insights for everything you create. With its analytics dashboard, you can:

  • Monitor viewer engagement globally (for all demos) or for a single build
  • Track account-wide metrics
  • Analyze impressions like time spent, completion rates, unique leads, CTR, etc.
  • Access viewer data enrichment (detailed company information from users)


Supademo is somewhat limited here. You can still monitor engagement and competition rates, and the platform also gives you detailed metrics for each demo step. But that's still nowhere close to what Storylane offers.

This discrepancy boils down to what each platform prioritizes. Storylane is all about sales and conversions. So, its analytics and tracking features cater to that. Supademo takes a broader approach and allows the evaluation of engagement metrics outside the sales domain.


Ultimately, your choice between Supademo and Storylane may depend on how much you’re willing to pay.

Now, Supademo offers a free plan that lets you publish up to 5 demos. Then, you have the 'Pro' package, which is $27/creator per month. There's also the 'Scale' tier, which costs $38/creator per month and includes additional features. 

Storylane's pricing is structured the same way. There's a free plan that lets you create and publish one demo. From there, you can opt for the 'Starter' tier which is $40/month per creator, or the 'Growth' plan which costs $500/month ($100 per creator/minimum of 5 users). 

Need a more versatile and user-friendly product demo tool?

Supademo and Storylane are great options to educate end-users on your product's value. However, both platforms have specific drawbacks and may not be the right fit if your team's looking for a versatile tool that enables quick setups.

And that’s precisely what Floik can help with. In addition to everything available in Supademo and Storylane, it offers:

  • Multi-format showcases: Create multiple builds to keep your leads invested at different touchpoints. For example, Floik lets you take a single recording and turn it into an explainer video for product discovery, a step-by-step guide to resolve customer queries, or an interactive demo to convert PQLs.
  • Multilingual AI voiceover: Localize your demos with Floik’s text-to-speech feature, available in 15 languages and 20+ accents. Simply feed a script to the app and select the language/accent. The platform will then generate an AI voiceover in seconds. Supademo offers something similar but with limited accent customization.
  • Smart CTA branching: Create diverging pathways in your demos with embedded CTAs in each of them. Users can click on them to explore a different product facet, learn more about features through external resources, or continue through the same presentation. It’s all about viewer choice with Floik!
  • Demo center: Build a dedicated folder to house multiple product showcases and share it with your leads as a self-service demo center. Add descriptive titles to your videos/guides to set the context and let your viewers watch whatever clicks with them.
  • Search-optimized demos: Wishing your product demos were discoverable on search engines? With Floik's 'Team' plan, that's exactly what you get! The tool automatically adds metadata to your builds and ranks the demo page for LSI terms and relevant keywords.

Floik’s free plan also lets you create and publish up to 10 demos. That’s twice the amount Supademo offers! And, if you go for the ‘Pro’ package at just $29 per month, you get access to custom branding right off the bat and advanced tracking/performance insights. 

Make an informed decision about your product demo tool

If you aren’t just looking to make conversion-oriented demos and need a budget-friendly tool to help with diverse business scenarios, Supademo is for you. 

However, if you want to drive sales and showcase everything your product offers, Storylane is the better fit.

That said, why not get a foot in both doors? With Floik, you can drive product education and direct the user journey. Try it out for free today.