Instead of lengthy sales calls or vague cold messages, interactive demos give your prospects a front-row seat to experience your product in real-time, on their own.
But creating perfect product demos can be tricky.
You might not know where to start, what capabilities to cover, and how to maintain a cohesive flow for your demo. Feeling overwhelmed? This guide is for you.
We’ll give you a practical, no-nonsense recipe to create an interactive demo storyboard for making each demo a winning one.
An interactive product demo is a digital presentation that showcases a product's features and use cases. It allows users to actively engage with and explore the product in real-time, giving them a hands-on experience and a clearer understanding of how the product can meet their needs.
An interactive demo storyboard is a visual layout outlining the sequence and flow of your product demo. It describes the main steps, interactions, and transitions in your demo—acting as a blueprint for how the final output will look and function.
Here are five main reasons why you should create an interactive demo storyboard to make a seamless demo presentation:
Without storyboarding, the flow can be incoherent and lead to confusion among watchers. This miscommunication could mean your product's story loses its impact, and tracking updates becomes challenging.
Essentially, without a storyboard, you’re inevitably compromising the quality and efficiency of your interactive product demo.
Want to create a seamless storyboard to create high-impact interactive demos? Here’s our step-by-step framework for getting the best results.
Understanding the purpose of your demo and identifying the target audience are foundational steps in creating an effective interactive demo storyboard.
Every demo serves a unique purpose, whether it's to introduce a new feature, educate users, or drive sales.
By pinpointing this exact objective, you can tailor the content to meet that specific goal. This clarity ensures that every element of your demo, from visuals to narration, aligns with your intended outcome.
Moreover, knowing who will be watching your demo is equally crucial. Different personas can have different needs, preferences, and familiarity with your product.
For instance, a demo for tech-savvy users might want to know more about technical specifications, while generalist users would focus on basic functionalities.
Once you're clear on the purpose and audience for your interactive demo, it becomes easier to decide which features to spotlight. This is where creating example customer personas can be a game-changer.
For instance, Techie Tom might be a 30-year-old software developer who values advanced features, while Casual Carl could be a 50-year-old who just wants user-friendly basics.
By crafting your demo with these personas in mind, you can ensure the tone, language, and content resonate with real segments of your audience, making the demo more impactful and relatable.
After establishing the purpose and audience in step #1, the next logical step is to determine the length of your demo and determine the CTA you want to incorporate. Here's how to approach this:
The duration of your demo should align with its purpose and your audience’s average attention span.
For instance, if you're introducing a complex feature to a tech-savvy audience, a longer, in-depth demo can work well. On the other hand, if your goal is to capture the interest of casual users on social media platforms, a shorter, snappier demo would be more effective.
Referring back to the customer personas from the first step can provide insights into how much time your audience is likely to invest in watching your demo.
The CTA is the action you want viewers to take after watching your demo. It could be anything from signing up for a trial, exploring a feature, or even sharing the demo with others.
The key is to make the CTA relevant to the demo's purpose and appealing to the audience.
For example, if your demo targets Techie Tom, the CTA might prompt her to explore a technical whitepaper or join a webinar. On the other hand, for Casual Carl, the CTA could be a simple invitation to try out the product's free trial.
At its core, an "aha! moment" is a sudden realization about your product’s capabilities. It's that instant when the light bulb goes on, and something that was previously confusing becomes clear.
Psychologically, these moments are compelling because they trigger a rush of dopamine. This makes the learning experience more enjoyable and reinforces product understanding.
In the context of a product demo, an aha! moment can transform a passive viewer into an engaged and enthusiastic potential customer. Once they reach an aha! moment, they’ll be more motivated to try your product and talk to your team.
Here’s how you can identify and highlight aha! moments in your product demos:
The magic of your interactive demo storyboard lies in the copy for each step. Consider every step as an opportunity to convince potential customers about your product’s potential.
So, start by outlining the main points or features you want to cover in the product demo. For each point, write a concise and clear description. Prioritize clarity over cleverness to make your copy engaging and easy to understand.
Remember, the goal is to guide the viewer through the demo seamlessly, so avoid jargon or overly technical language—unless it's appropriate for your audience.
Follow these tips to create copy for different types of users:
Bring your copy to life with Floik’s What You See Is What You Get (WYSIWYG) editor. You can visualize your text any way you want with easy formatting options like bold, italics, underline, bullets, and hyperlinks.
It's especially useful to make your copy fit well with the design and layout of your demo. You can easily format text and make adjustments to ensure that the copy aligns perfectly with your visuals.
Here’s how your copy would look once formatted:
Before diving into the demo creation process, spend time documenting your demo’s flow. This ensures that your demo progresses logically, is easy to follow, and effectively communicates the intended message.
Documenting all the steps beforehand can help you:
You can fine-tune your storyboard based on user feedback. This iterative process can make the final output more polished, effective, and aligned with user expectations.
Once you've laid the groundwork with a well-defined flow and received feedback on your storyboard, it's time to bring your demo to life.
Floik is a powerful platform to create winning product demos in a few minutes. You just have to toggle the browser extension and record your screen showing all the crucial features you want to include.
Then, Floik will prepare a first cut of your interactive demo. You can edit and refine this demo, add more content, and customize it per your branding.
Once you’re ready with the finished output, you can share it with prospects via a URL or embed it on crucial landing pages with an embed code. It’s an effortless process!
Don’t forget to follow these best practices before you publish and distribute your demos:
After releasing the demo, track metrics like views, completion rate, and engagement rate to gather insights and make necessary iterations for future updates.
Crafting an interactive product demo is the same as telling a story where your product is the protagonist. It's not just about showcasing features; it's about weaving a narrative that resonates.
Begin with a clear purpose, understanding who you're speaking to, and what they truly seek. A well-laid storyboard is your script, ensuring the demo flows like a riveting tale, punctuated with "aha!" moments that captivate.
But, the magic lies in iteration. You should focus on collecting feedback and polishing the content until your demo is impactful enough. Create interactive demos in minutes with Floik—sign up today.