10 Product Marketing Tools to Add to Your Stack in 2024 

Vartika Bansal
December 21, 2023
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Product marketing managers are often at the heart of a whirlwind of tasks.

Staying in tune with users’ expectations, creating product messaging that resonates with their audience, and building a standout marketing strategy—they’re always juggling so much!

The right product marketing tools can make a huge difference and set them up for success. They can streamline workflows, delegate tasks, and focus on high-value tasks without breaking a sweat.

We’ve curated the 10 must-have PMM software—from analytics to automation—to make your marketing efforts a big hit and boost your bottom line. 

5 essential tools to build your product marketing kit 

Gearing up to launch your GTM motion in 2024? Or want to drive more ROI from your product marketing campaigns? 

Here’s our list of must-have tools for product marketers to level up their strategy and build better workflows:

  • Product analytics: These tools help marketers understand how people use their product. You can find what features are popular among your users, how often they use the product, and where they might have problems. This information helps you make better decisions about product enhancements.
  • Project management: A product marketing function involves many moving parts, and project management tools make sure everything stays organized. These tools track all the projects and tasks assigned to different roles. They help teams stay on top of the next steps, deadlines, and ongoing progress.
  • Marketing automation: Whether you’re a lean product marketing team or work in a large setup, you need automation to do the heavy lifting. For example, sending routine emails to users, posting on social media, or running retargeting campaigns. Marketing automation helps marketers reach more people without needing to do every task manually.
  • Product documentation: This is about creating customer education content about your product. It helps users understand how to best use the product for specific use cases and drives adoption. Good documentation can also answer repeat questions and reduce the pressure on your support team. 
  • Content production: These tools help in producing product-related content like product videos, landing pages, sales enablement, and case studies. The goal is to attract new customers and engage existing ones. The right tools make it easy for you to reach a wider audience and maximize conversions. 

10 top product marketing tools to drive ROI

Let’s break down our 10 best picks for PMM software you should consider in 2024.

📊 Product analytics


Segment is a customer data platform collects, stores, and routes user data from your website or app to other analytics tools. It's like a central hub for all your customer data, giving you a complete view of customer behavior across different platforms.

The tool tracks a user’s journey from the first visit to purchase. These insights can explain how your marketing efforts are driving conversions.

Besides, you can create multiple user segments based on behavior traits and launch targeted campaigns to personalize their experience.


Hotjar is a behavior analytics tool designed to understand how users interact with your product. You can analyze heatmaps to see where users click, move, and scroll on your platform. This visual tool is great for understanding what parts of your product are attracting the most attention and where users face friction.

You can also watch real-time recordings of user sessions to see how people navigate your product, what confuses them, and what engages them. 

On top of that, you can also see where users drop off in the process of making a purchase or completing a sign-up.

🗃️ Project management


Zeda.io is a product management tool that is particularly useful for product marketers. It's an AI-powered platform designed to streamline product discovery and strategy. 

The tool offers a range of features such as collaboration tools, communication management, customer journey mapping, and idea management. You can also plan different campaigns with its milestone tracking, prioritization, product lifecycle management capabilities.

The best part? The tool integrates with over 50 different tools including popular productivity apps like Asana, GitHub, HubSpot Marketing Hub, Jira Software, Mailchimp, Salesforce, Slack, Trello, and Zendesk.


Airtable combines the simplicity of spreadsheets with the complexity of databases. It's versatile and can be used for a variety of project management needs.

You can create custom workflows to manage various aspects of product marketing, such as campaign planning, content calendars, and product launch schedules. Plus, it integrates with various tools like CRM, email marketing, and analytics tools.

Unlike standard spreadsheets, Airtable can handle more complex relational data. This is useful for managing large amounts of marketing data like customer lists, content inventories, and market research.

🔖 Find our Airtable 101 guides 

😎 Marketing automation


Optimizely is an experimentation tool with advanced A/B testing capabilities. It allows marketers to test different versions of any content to see which performs better with their audience.

You can test different versions of your product emails, landing pages, or other digital experiences to see which variation drives better engagement and conversions. It supports large-scale experimentation across various digital touchpoints. 

Optimizely can also help you test and refine these features based on user feedback by rolling out new features gradually to specific segments of users.


ActiveCampaign is a marketing automation platform that focuses on email marketing, CRM, and sales automation. You can send targeted, timely, and personalized emails to your users based on their preferences.

The platform's CRM capabilities are great for tracking customer interactions and automating sales processes like lead nurturing.

What’s more, ActiveCampaign tracks user behavior on your platform. That means, you can trigger automated marketing actions based on specific actions taken by users.

🔖 Find our ActiveCampaign 101 guides 

💻 Product documentation and interactive demos


Floik is a versatile platform for creating interactive product showcases. You can make engaging product documentation in various formats, like clickable demos, step-by-step guides, and explainer videos. 

Floik’s intuitive editor is purpose-built for GTM teams to fine-tune and customize these showcases for multiple use cases. 

For example, if you created a new feature announcement demo for your feature landing page, you can repurpose the same demo into a how-to guide for your help center. 

The best part? Sharing your Flos (that’s what we call your cool showcases) is a cakewalk! You can simply share a URL or copy a smart embed code and put it on your knowledge base or anywhere else. 

🧭 Learn how Floik can help  


Swimm is a developer-focused documentation tool ideal for documenting code. One of Swimm's key features is its ability to auto-sync with code repositories to ensure your documentation stays updated with the latest product changes.

The platform treats documentation the same way as code. It also designs an easily searchable repository to help you quickly find the information you need to answer user queries or launch new campaigns.

Swimm also supports collaboration across different departments to keep everyone from developers to marketers on the same page. 

💡 Content production 


Ahrefs is a feature-packed SEO tool for content research, competitor analysis, and tracking content performance. The tool allows you to compare your content with competitors' and identify gaps or opportunities in your content strategy.

You can monitor the ranking of your content for specific keywords and measure the effectiveness of your SEO strategy.

Ahrefs also gives you the tools to discover content ideas and see what’s resonating the most with your audience. You can audit your website for regular SEO maintenance as well.

🔖 Find our Ahrefs 101 guides 


Paperflite is a content management and distribution platform for product marketers to organize, share, and track content assets across the sales funnel.

The platform acts as a centralized hub for all sales and marketing content. You can manage different types of content—from PDFs and videos to embedded media. Plus, you can also design personalized campaigns by setting up tailored content streams for different personas.

Paperflite gives you insights into how recipients interact with your content. You can track metrics like time spent on each page or video, helping marketers understand what engages their audience. 

Empower your product marketers with the best tools 

The right tools are essential for product marketing managers aiming to stay ahead in a competitive landscape.

Start by chalking out your current workflows and identify opportunities to optimize performance. Then, you can choose from this list of our recommended product marketing software. 

And check out the Floik Gallery with specially curated guides for 50+ tools for GTM teams.