Top 7 SMS Marketing tools to boost your performance in 2024

Vartika Bansal
Vartika Bansal
April 22, 2025
top-7-sms-marketing-tools-to-boost-your-performance-in-2024
This is some text inside of a div block.
SMS Marketing softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail. To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.

Twilio

Twilio
G2 Logo
4.2
out of
5
Twilio is an ideal tool to build and manage communication solutions. The platform will help you integrate messaging, voice, and video capabilities into your applications, as well as manage customer interactions and support. Some of its core features, like the Programmable Messaging API and the Voice API, will go a long way in enhancing customer engagement and improving communication efficiency.
Key features:
  • Programmable Messaging
    Twilio's Programmable Messaging API enables businesses to send and receive SMS, MMS, and WhatsApp messages at scale. It provides robust tools for managing message delivery, tracking message status, and ensuring high deliverability, making it easy to integrate messaging capabilities into applications.
  • Voice API
    Twilio's Voice API allows developers to make and receive phone calls programmatically. It offers features like call routing, conferencing, call recording, and speech recognition, enabling businesses to build sophisticated voice applications, such as customer support systems, call centers, and automated phone services.
  • Twilio Flex
    Twilio Flex is a fully programmable cloud contact center platform. It allows businesses to customize every aspect of their contact center, including the user interface, workflows, and integrations with other tools. Flex supports multiple communication channels, such as voice, chat, and SMS, providing a seamless customer service experience.

EZ Texting

EZ Texting
G2 Logo
4.5
out of
5
EZ Texting can help you manage and execute SMS marketing campaigns. It's purpose-built for sending mass text messages, scheduling campaigns, and tracking message performance. You can leverage its core capabilities like the SMS Marketing Platform and Analytics Dashboard to improve customer engagement and increase campaign effectiveness.
Key features:
  • Mass Text Messaging
    EZ Texting allows businesses to send bulk SMS messages to large groups of recipients. This feature is ideal for marketing campaigns, alerts, and reminders, providing an efficient way to reach a wide audience quickly and effectively.
  • SMS Keywords
    With SMS Keywords, businesses can create custom keywords that customers can text to a short code to opt-in to their messaging lists. This feature helps in growing your contact list, engaging with customers, and automating responses, making it easy to manage and expand your SMS marketing efforts.
  • MMS and Rich Media Messaging
    EZ Texting supports MMS (Multimedia Messaging Service), allowing businesses to send images, videos, and other rich media content in their messages. This enhances the engagement and impact of marketing campaigns by providing more visually appealing and interactive content to recipients.

SimpleTexting

SimpleTexting
G2 Logo
4.7
out of
5
SimpleTexting is designed to facilitate SMS marketing and communication. The tool allows you to send bulk text messages, create automated campaigns, and engage with customers through two-way messaging. With key features like the Campaign Builder and Analytics Dashboard, you can effectively enhance customer engagement and improve the success of your marketing efforts.
Key features:
  • 2-Way Messaging
    SimpleTexting offers a 2-way messaging feature that allows businesses to engage in real-time conversations with their customers. This feature is useful for customer support, feedback collection, and interactive marketing campaigns, enabling more personalized and responsive communication.
  • Autoresponders
    The autoresponder feature enables businesses to automate their SMS responses. You can set up automatic replies to keywords, schedule follow-up messages, and create drip campaigns, ensuring timely and consistent communication with your audience.
  • List Segmentation
    SimpleTexting provides list segmentation capabilities, allowing you to divide your contact list into targeted groups based on various criteria, such as demographics, behavior, or engagement levels. This helps in sending more relevant and personalized messages to different segments of your audience, improving the effectiveness of your campaigns.

SlickText

SlickText
G2 Logo
4.8
out of
5
SlickText is a leading solution for SMS marketing. You can use this tool to send mass text messages, run targeted campaigns, and engage with your audience. Features like the Text Message Scheduler and Keyword Texting will help you streamline your marketing efforts and boost customer engagement.
Key features:
  • Text-to-Join Keywords
    SlickText allows businesses to create custom keywords that customers can text to a short code to join their messaging lists. This feature makes it easy to grow your contact list and engage with customers through simple and memorable keywords.
  • Drip Campaigns
    The drip campaign feature enables businesses to set up automated sequences of messages that are sent to subscribers over time. This is useful for onboarding new subscribers, nurturing leads, and keeping your audience engaged with regular updates.
  • Data Capture and Surveys
    SlickText provides tools for capturing data and conducting surveys via SMS. You can collect customer information, feedback, and preferences through interactive text messages, which helps in better understanding your audience and tailoring your marketing efforts accordingly.

TextMagic

TextMagic
G2 Logo
4.4
out of
5
TextMagic is purpose-built for sending and managing business SMS communications. This tool is a good choice for customer notifications, alerts, and marketing campaigns. Using its capabilities like the Bulk SMS Service and SMS Gateway API, you can work toward improving customer engagement and streamlining your communication processes.
Key features:
  • SMS API Integration
    TextMagic offers a robust SMS API that allows businesses to integrate text messaging capabilities into their own applications, websites, or software. This feature enables automated messaging, notifications, and alerts directly from your existing systems, enhancing communication efficiency.
  • Email to SMS
    The Email to SMS feature allows you to send text messages directly from your email account. By converting emails to SMS, this feature provides a convenient way to reach contacts who may not be as responsive to email, ensuring important messages are delivered promptly.
  • SMS Scheduling
    TextMagic allows users to schedule SMS messages to be sent at a later date and time. This feature is useful for planning marketing campaigns, reminders, and notifications in advance, ensuring messages are sent at the most optimal times for engagement.

Trumpia

Trumpia
G2 Logo
4.3
out of
5
Trumpia is an ideal tool to automate and manage your SMS marketing campaigns. The platform will help you send mass text messages, create multi-channel marketing campaigns, and engage with your audience through personalized communication. Some of its core features, like the SMS Automation and Multi-Channel Messaging, will go a long way in increasing customer engagement and improving the effectiveness of your marketing efforts.
Key features:
  • Automation Workflows
    Trumpia offers advanced automation workflows that allow businesses to automate their messaging campaigns based on user behavior and predefined triggers. This feature enables complex, multi-step marketing campaigns that can include personalized messages, follow-ups, and conditional logic to engage customers more effectively.
  • Multi-Channel Messaging
    Trumpia supports multi-channel messaging, allowing businesses to communicate with their audience via SMS, email, and social media from a single platform. This feature helps in reaching customers through their preferred channels, improving engagement and message effectiveness.
  • Dynamic Targeting
    With Trumpia's dynamic targeting, you can segment your audience based on various criteria such as demographics, behavior, and engagement levels. This feature allows for highly targeted and personalized messaging, ensuring that the right messages reach the right people at the right time.

Textedly

Textedly
G2 Logo
4.6
out of
5
Textedly can help you manage and execute SMS marketing campaigns. It's purpose-built for sending mass text messages, scheduling messages, and tracking campaign performance. You can leverage its core capabilities like the Bulk SMS Service and Scheduled Messaging to enhance customer engagement and increase the effectiveness of your marketing efforts.
Key features:
  • Unlimited Texts
    Textedly offers plans with unlimited text messaging, allowing businesses to send as many SMS messages as they need without worrying about overage fees. This feature is ideal for companies with large contact lists or those running frequent messaging campaigns.
  • Detailed Analytics
    Textedly provides comprehensive analytics and reporting tools that help businesses track the performance of their SMS campaigns. You can monitor metrics such as delivery rates, open rates, click-through rates, and subscriber growth, enabling data-driven decisions to optimize future campaigns.
  • Mass Group Texting
    The mass group texting feature allows businesses to send bulk SMS messages to large groups of contacts simultaneously. This is useful for marketing campaigns, alerts, and notifications, ensuring that important messages reach all intended recipients quickly and efficiently.