How would you feel in a foreign city, asking for directions, and somebody handed you a snooze-worthy 10-page document to find your way around?
Angry? Frustrated? Ready to throw a punch?
Okay, that last one might be a stretch, but users share the same feelings of frustration when all they need is a quick answer, but instead, they get a long, boring help article in return. Or worse, a 40-minute-long training webinar.
Instead of pushing your users to their limits with these outdated methods, SaaS teams are increasingly using training videos for on-demand user support.
In this guide, we’ll help you answer how to create training videos for your users without hassle. But first, let's look at the biggest reasons why you need training videos for customer service.
We get it; creating training videos can seem like too much work. But before we give away a powerful solution to do all this heavy lifting quickly, let's look at five crucial reasons why you should create training videos for customer service in the first place.
Training videos allow you to demonstrate the use of your software in a visual and engaging way. By using training videos, you can cater to a majority of visual learners and make it easier for your customers to understand/retain the information. Make sure your videos are clear and concise and cover all the necessary features of your software.
As your user base grows, so does the demand for customer support. Training videos allow you to scale your customer service efforts without compromising quality. They provide consistency in delivering end-user support and can be accessed by any number of team members, anywhere, anytime.
Training videos can help your CS team offer better support to new and existing users. By having a deep understanding of the product, they can resolve issues more efficiently and share accurate information. The result? Higher customer satisfaction and loyalty.
Investing in training videos pays off in the long run. You can use these videos repeatedly, saving the time and resources that you’d otherwise spend on live training sessions or answering repetitive queries. Plus, these videos can easily reach a larger audience at no additional cost.
Everyone learns at their own pace, and training videos help your users follow their own speed to understand your product inside out. They can pause, rewind, and rewatch the videos as many times as they need, then navigate the tool seamlessly.
Making training videos for your users is no cakewalk. From sourcing the right topics for these videos and writing a script to create + edit a polished video, the whole process is as tedious as it gets.
That’s why we built Floik to create SaaS explainer videos in seconds without the hassle of jumping from one tool to another for fine-tuning your draft.
You have to capture your product in action, and Floik will automatically convert the screen recording into an editable video. The best part: you can blur confidential details on your screen before you even start recording—so no sensitive data is captured.
Once your recording is ready, you can:
When you’re happy with all the edits, publish the video and embed it anywhere. Or download it to share via other channels.
Here’s a training video example created for Mailchimp using Floik: