15 Best Sales Outreach Tools to Pump Up Prospecting in 2024

Shreelekha Singh
December 11, 2023
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“Sales outreach is so easy” — said nobody ever. 

If you’re a sales rep, you’ve likely found yourself in the seemingly never ending loop of cold emails/calls with no booking meetings. It’s brutal, we feel you. 

But the biggest culprit behind this lackluster performance is likely your tech stack. 

The kind of tools you use to build your outreach set up can have a huge impact on the results you achieve. Without the right tools, you’re getting trapped in inefficient workflows and cutting corners on things that actually matter. 

Not anymore. We shortlisted the 16 best sales outreach tools to make outreach a breeze and boost your ROI.

What is sales outreach?

Sales outreach is the process where companies initiate contact with potential business clients to introduce products or services. It's a strategic effort to build relationships and spark interest, often involving personalized communication like emails, calls, or social media messages.

5 benefits of building a sales outreach toolkit

Wondering if you really need a sales outreach tech stack? Here are five crucial benefits you can offer your sales team to improve the ROI of your outreach efforts:

  • Hyper-personalization at scale: Sales outreach tools enable you to tailor messages to each prospect's specific needs and interests, even when dealing with a large volume. This personal touch, often overlooked, can significantly increase engagement rates.
  • A/B test your messaging: Outreach tools often include A/B testing capabilities, enabling you to experiment with different messaging strategies. This helps in refining your approach based on real data about what resonates best with your audience.
  • Create automated workflows: Sales outreach tools can often integrate seamlessly with CRM systems, social media platforms, and analytics tools. You can design efficient sales processes with automation using these integrations.
  • Meet prospects where they are: A subtle but crucial aspect is the ability of these tools to adjust sending times based on the recipient's time zone, ensuring your message arrives at an opportune moment, thereby increasing the likelihood of a response.
  • Get real-time behavioral insights: These tools can track and analyze how prospects interact with your emails or content. This allows for a more targeted approach, ensuring that your messages align closely with the prospect's interests and needs.

16 sales outreach tools to build your tech stack in 2024

HubSpot’s research says 43% of sales pros are overwhelmed with the number of tools in their tech stack. That means, the stakes are higher than ever to strategically choose your sales outreach tools and improve reps’ performance. 

Here are our 16 top recommendations for sales outreach tools you should consider in 2024.

Best prospecting & automation tools for sales outreach

Reply 

Reply.io is an AI-first sales engagement platform to find and engage prospects through multiple channels. You can use this tool to personalize communication, even when automating your processes at scale. The platform aims to simplify cold outreach with both existing and new customers using advanced AI technologies.

Apollo

Apollo.io is a sales intelligence and engagement platform with a database of over 270 million contacts. Its unique AI-powered lead scoring mechanism helps you prioritize high-value leads and companies. You can also use its Chrome extension for seamlessly finding emails and prospect details.

Plus, with Apollo AI, it’s easy to send timely, relevant messages. The platform also provides tools for booking high-value meetings quickly and end-to-end automation for sales processes.

Hunter

Hunter.io specializes in finding and verifying professional email addresses. It combines proprietary technology and artificial intelligence to enrich contact details. With Domain Search, you can identify key contacts from a company name or website. 

The Email Finder function helps in achieving high match rates in email searches and Email Verifier works well to maintain sender reputation. Hunter.io also features cold email campaigns with personalization options and integrations with various tools for streamlined workflows.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is designed to enhance virtual selling with tools for finding the right prospects and building relationships. You can search for prospects using Advanced Lead & Company Search with over 40 filters. The CRM Integrations allows you to collate accurate data about prospects and build a lead database.

What’s more, you can also use TeamLink to leverage your company's network. The Buyer Intent capabilities are useful for identifying potential buyers, and the Relationship Explorer function helps in discovering hidden allies and intelligent recommendations.

Best product messaging tools for sales outreach

Floik 

Floik is a versatile platform for creating interactive product showcases to impress prospects from the get-go. You can spotlight all product capabilities and show buyers exactly how your product can help them with:

  • A clickable demo
  • A personalized video
  • A step-by-step guide 

Whether you’re sending your first pitch message or writing a follow-up mail, Floik can make your outreach messaging more impactful and less boring. Simply add a link to your product showcases in your message, and give buyers an immersive product experience without asking them to sign up. 

You’ll also get real-time insights into buyer engagement to see what’s resonating the most with your prospects. 

Copy.ai 

Copy.ai is an AI-powered copywriting tool designed to generate high-quality marketing and sales copy. It offers a variety of features including the creation of long-form articles, product descriptions, ad copy, and sales copy. 

What’s unique to Copy.ai is its ability to generate large volumes of content quickly, with options for personalization and brand voice consistency. The platform also includes workflow automation for teams and allows bulk processing of tasks like social media workflows.

Dock 

Dock helps you create digital sales rooms and proposals to move the needle for your outreach efforts. You can personalize your messaging by collating all relevant information in a single portal (without any design chops), and empower buyers to make an informed decision. 

Dock also provides analytics and insights to inform deal forecasts and customer health, and integrates with CRM systems like Salesforce and Hubspot. It's designed to streamline the buying experience and enable internal champions to do the heavy lifting on your behalf. 

Best sales intelligence tools for sales outreach

Cognism

Cognism sets itself apart with a focus on providing highly accurate mobile phone numbers and B2B emails, claiming a 98% accuracy rate for mobile numbers. The platform manually verifies decision-makers' phone numbers. 

You’ll also get unrestricted access to detailed person and company-level data, supporting global market outreach with coverage in EMEA, NAM, and APAC regions. What’s more, you can integrate the tool with popular CRM and sales engagement tools like Salesforce, HubSpot, SalesLoft, and Outreach, to avoid any data silos across apps.

6sense 

6sense is an ABM platform with its trademark Revenue AI™ technology to drive predictable revenue growth by identifying anonymous buyers and analyzing their online behavior. 

Another crucial feature is its ability to delve into the 'Dark Funnel', where it interprets unseen digital buying signals that traditional marketing technology can't access. This insight helps in targeting accounts that are most likely to convert. 

6sense curates a relevant B2B dataset, providing revenue teams with intent data, accurate predictions of buying stages, and actionable recommendations. The platform integrates with common sales and marketing tools, enhancing strategies with AI-driven insights.

ZoomInfo

ZoomInfo is a GTM platform with versatile use cases for sales, marketing, and customer success teams. Its SalesOS is B2B sales prospecting software for defining markets and discovering buyers. It uses data-driven insights and buying signals to identify ready-to-buy companies, aiding in the identification of the next best customer.

ZoomInfo also boasts a vast B2B contact database with over 70 million direct dial phone numbers and 174 million verified email addresses. You can build an account universe based on their Ideal Customer Profiles.

CUFinder

CUFinder is a B2B marketing intelligence platform offering accurate data for lead generation. It provides instant data retrieval for fast-paced lead generation and you can conveniently enrich this data to get updated insights. 

CUFinder also caters to academic lead generation, connecting users with potential academic partners and providing access to a vast database of professors and universities. You can quickly integrate its API with CRM and MAP systems and a network of partners to boost your sales outreach processes.

Best email marketing tools for sales outreach

Outreach

Outreach.io is a sales execution platform designed to enhance sales productivity. It offers a suite of features to support the entire sales process, from prospecting to closing deals. 

You can effectively track and progress deals through the sales funnel using deal management tools. It’s also possible to build mutual action plans for collaborative selling and leverage conversation intelligence for analyzing sales calls.

The platform's AI-powered selling capabilities help sales reps identify the best opportunities and optimize their outreach strategies. Outreach.io also integrates with popular CRM systems to keep all sales activities and data synchronized across platforms. 

Lemlist

Lemlist is an AI-powered sales engagement platform that excels in creating personalized, multichannel outreach campaigns. It allows users to build lead lists with verified emails, then craft personalized messages for each prospect. 

The platform's standout feature is its AI campaign generator, which creates high-quality, personalized email campaigns based on successful templates. Lemlist’s ability to extract LinkedIn information and integrate with CRMs makes it a comprehensive solution for sales teams. 

What’s more, you can use its warm-up and deliverability booster to ensure emails land in the intended inbox and not in spam. 

Lavender

Lavender.ai is an AI sales email coach designed to help you create more effective emails. Its AI Email Coach feature analyzes emails and provides a score based on their likelihood of receiving a reply, encouraging users to aim for a score of 90 or above. 

The Personalization Assistant suggests personalized intros and provides quick access to prospect news, data, and insights. Another key feature is the AI's ability to start and improve emails, utilizing the latest AI technology powered by OpenAI and other large language models. 

The platform integrates with popular sales tools like Outreach, Salesloft, HubSpot, Apollo, and Groove.

Mailshake 

Mailshake is a user-friendly platform for email outreach, designed to increase engagement and drive sales and manage multi-channel campaigns. One of the key features is Lead Catcher, which identifies the most engaged leads, allowing sales teams to focus on prospects most likely to convert.

Mailshake also provides LinkedIn Automation for multi-channel social selling, enabling automated messaging on LinkedIn. The platform's Pipeline-Focused Analytics give a clear view of team performance, including metrics like opens, replies, and clicks. 

The platform includes templates for campaigns, an AI writer for custom email content, and tools for email deliverability, such as domain setup assistance, email warm-up, list cleaning, and copy analysis. 

Ramp up outreach efficiency and book more meetings 

Prospecting and outreach isn’t everyone's cup of tea—especially if you’re working in crowded markets. You need the ability to cut through the noise and capture the attention of your potential clients.

With the right tools, you can streamline this process and find meaningful insights to personalize your outreach efforts. A good tech stack makes it more manageable to approach leads at scale without sounding robotic to your buyers.  

Find the best sales engagement and enablement tools from our list and make your sales outreach more meaningful!