B2B SaaS sales outreach can be a real headache.
Whether you're an early-stage PLG SaaS founder or a seasoned sales rep at a Series B company, standing out in a crowded marketplace and capturing the attention of potential clients is an uphill battle.
That's where video prospecting can be your winning formula. 💪🏻
Done right, video prospecting can take the pain out of outreach and bring in more appointments. Videos have the power to captivate audiences, build personal connections, and drive meaningful conversations.
But the catch is creating effective sales videos requires a seamless workflow and the right tools—especially when personalization is key.
So, we created this guide to share practical tips on how to create sales videos for B2B outreach. We’ll break down our five-step process for making impactful sales outreach videos.
But first, let's explore why videos are incredibly useful for outreach.
Wondering whether making videos for sales outreach is even worth the effort? Research shows that B2B buyers only spend 17% of their time talking to sellers. With video content, you have a stronger chance of influencing their decisions without a direct meeting with sales reps.
Besides, B2B buyers have increasingly tilted towards videos and digital content for their interactions with sellers since 2020.
It’s no surprise that outbound prospecting videos are the most commonly used format among B2B sales reps.
But if this isn’t convincing enough, here are more reasons why videos are definitely worth the commitment:
Now that we’ve clued you in on why sales videos can be a game-changer for your outreach efforts, let’s cover the five main types of sales videos you can use.
Best for: Getting your foot in the door with prospects
Interactive videos let viewers do more than just passively watch a video. They encourage activities like clicking buttons or making choices within the video. B2B sales reps can use interactive content to capture prospects' attention in the earliest stages of video outreach and kick-start a conversation.
An interactive experience can help you stand out in a flurry of pitches your prospects generally receive and potentially increase response rates.
Best for: Initial outreach or when establishing a new connection
Introduce yourself, your company, and your value proposition through these prospecting videos. Add a human touch to your outreach and build trust with your prospects. A compelling introduction video can leave a strong first impression and increase the odds of further engagement.
Best for: Giving prospects a good look at your product's capabilities
Product demo videos highlight your product features and use cases to tackle every prospect’s specific pain points. These videos give prospects a deeper understanding of your product and increase their confidence and motivation to take the conversation forward.
The only catch is: you need to create stellar product demos to wow your prospects and get them excited about your product. And you need to do it for every user persona!
Wish you had a magic wand to do all this heavy lifting with just one command? We don’t have a wand, but something pretty close to magic.
We purpose-built Floik to help sales reps like you create amazing product demos in minutes and show your product in all its glory. Capture your product in action, record your own talking head, add a voiceover, and fine-tune all of this to create a top-notch product demo—like this one 👇🏻
Best for: answering queries and taking follow-ups post a conversation
Give prospects more snippets of your product and answer their questions with a personalized sales leave-behind video. You can summarize key points from your meeting, address their concerns, and reinforce your value proposition.
These videos also serve as a reminder about your engagement and help in nurturing leads toward conversion.
Here’s a great example of a sales leave-behind video:
Best for: handling objections and highlighting more specific use cases for a prospect
Tackle objections from your discovery calls and give prospects a better view of your product with a quick objection handling videos. This is very similar to a sales leave-behind video.
Create as many of these videos as you want and deliver a personalized buying experience to make prospects feel special.
Creating videos for B2B sales outreach isn’t as complicated as it sounds. Here are five key steps to run a strong video outreach strategy.
Defining the purpose of each video and aligning it with your prospects' expectations is the first step for a successful outreach campaign.
A clear purpose allows you to create laser-focused videos for addressing prospects' needs and pain points. This means your content will resonate more with your prospects, keep them engaged, and nudge them to take action.
Here are a few common goals to consider for your outbound video marketing:
Each video's length also depends on its purpose. An introductory video would be shorter than a Q&A video, while a testimonial video will wrap up quickly. So, outline your primary goal for creating a sales video and decide its length before everything else.
A script is essential to ensure a structured and coherent message for your video outreach. It helps you articulate your thoughts clearly and concisely, ensuring that you cover all the necessary information without going off track.
Here are the essential elements of a sales video script:
In a sea of cold emails and messages vying for your prospects' attention, you can't simply send them one video and hope for the best. You need to create multiple sales videos to reiterate your value props and stay on their radar till the deal is done.
But here’s the bad news: if you’re juggling five tools just to make a single video, the battle is already lost.😮💨
That's why choosing the right video creation and editing tool can make all the difference in building a seamless content creation workflow. It can also give you an edge over your competitors in video marketing.
This is where Floik fits into the puzzle.
With Floik, you have all the tools you need to create polished and professional sales videos in one place. It's your complete video creation stack conveniently packed into a single, powerful tool!
Watch Floik in action here and give it a try:
You had the perfect idea for a sales video, and you wrote an awesome script. But the output was underwhelming, not good enough to stand out and drive engagement.
If this has been your story, follow these tips to add that x-factor and make your video outreach strategy impactful:
Remember, customization and a strong CTA are key to maximizing the impact of your sales video. So, get creative and create a video your prospects can’t forget!
You’re finally ready with your masterpiece and planning to ship it. Using a CRM is a great way to automate this last step and wrap up your outreach process quickly.
You can integrate your CRM with an email marketing platform of your choice, add your email copy, attach the sales video, and hit SEND.
The best part? You can instantly embed any video created using Floik on your CRM or email marketing tool and make your outreach emails rich with dynamic content. Reach out to us to see how this is possible, or give Floik a try yourself.