Walnut vs. Arcade: A Head-to-Head Showdown to Find the Winning Choice

Shreelekha Singh
October 5, 2023
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Interactive product demos are quickly transitioning from nice-to-have marketing collateral to must-have assets for the full-funnel customer experience.

And if you’re here, you’ve likely realized just how impactful interactive demos can be for your sales, marketing, and customer success strategies. 

After spending long hours of research on so many demo automation tools, you’ve finally narrowed it down to two contenders: Walnut and Arcade. Both equally impressive and feature-packed tools. But which one is best for you?  

We’ll help you figure that out. 

7 factors to consider when choosing an interactive demo tool

There’s no magic formula to succeed with interactive product demos. So, it’s natural that each company creates demos for different use cases and looks for different features in demo automation tools. 

Instead of delving into each and every aspect of these tools, we’ve shortlisted seven crucial factors to look for when evaluating interactive demo tools.

  1. Ease of use: Depending on your use cases and who’s creating demos in your team, you have to consider the time-to-output for every tool. More complicated products will have a longer learning curve and take more time to create, edit, and publish demos. 
  2. Use cases: One of the most important criteria to consider when choosing the right product demo tool is your use cases. Do you want to create demos for sales outreach and objection handling? Or do you want to embed demos on your landing pages and emails?
  3. Capture format: Interactive demo tools can capture your product in multiple formats, such as screenshots, videos, HTML, and product cloning. You have to look at the final output to find the ideal format for your needs.
  4. Customization: You can differentiate between so many interactive demo tools based on the finer nuances in their customization capabilities. Some tools would let you add custom branding while others can offer quick editing features. 
  5. Personalization: If you’re using interactive product demos in your sales process, you want to look for tools with the ability to personalize your demos.
  6. Analytics: Your revenue strategy is incomplete without accurate attribution. Whether you’re making demos for sales, marketing, or success, you need to track your demos’ performance to see what’s working and where you can improve.
  7. Pricing: In the current interactive demo landscape, you’ll find tools at multiple price points. You want to compare the ROI and keep pricing in mind before making the final call. 

Now that we’ve discussed the seven main parameters to make an informed decision, let’s see how Walnut compares to Arcade in each criterion. 

A No-BS comparison between Walnut vs. Arcade

Back in 2020, Walnut made headlines in the market with its one-of-a-kind screen capture technology to create clickable product demos without dev support

Ever since, the market has seen several demo automation tools with more advanced capabilities than Walnut—Arcade being one of them. 

Here’s our honest evaluation of Walnut vs. Arcade for demo automation:


Walnut vs Arcade

🌊 Ease of use

Arcade offers a user-friendly product experience with a quick sign-up process and neat interface. In fact, it took us under five minutes to sign up on the platform and create a demo! You’ll find a few tooltips guiding you about different features, especially the new ones. 

The best part? You can browse through a section on Resources right on the main dashboard to learn more about the tool and explore its capabilities. 

Arcade onboarding

😎Cool feature: You can start recording your screen to create a new demo by simply pressing CTRL + Y on your keyboard!

Unlike Arcade, Walnut isn’t the easiest tool to understand in one go. The platform uses a more nuanced approach to capturing your product interface. That’s why users need to invest extra time in getting familiar with the tool and it can be a while before you start leveraging its full functionality. 

While we couldn’t use Walnut ourselves (because there’s no free trial 🚩), here’s a user review explaining the challenges of adopting the tool. 

Walnut review
Source: G2

However, it’s important to note that Walnut offers several capabilities to work in teams, such as:

  • Permission management
  • Custom access sharing
  • Shared demo folders

Arcade only lets you create a team folder shared with every user in your team. 


Arcade lets you customize your demos with multiple features. You can style each hotspot and choose specific colors. You can also add a pan and zoom effect to direct attention to a specific part of your screen. 

Walnut vs Arcade customization

The tool also lets you add new chapters to introduce a new segment in your demo or upload more screenshots to cover anything you missed recording. You can also trim or split videos and generate AI voiceovers to add narration. 

On the other hand, Walnut lets you copy an entire HTML code to take full-page screenshots. You can then design your own mockup by customizing the text and adding different hotspots. 

You can also edit screenshots with features like Smart Objects to add an entire tab in different screenshots. Besides, Walnut lets you create demo templates to tailor them for every prospect. 

📸 Capture format

One of the most obvious differentiators between Walnut vs. Arcade is the capture format. While Arcade captures screenshots + videos of your screen, Walnut can capture your product’s HTML and full-page screenshots. 

So, if your product UI evolves, you have to create a new demo on Arcade or manually upload the latest product screenshots. But Walnut’s HTML demos will automatically update with your interface. 

😎 Personalization 

Arcade allows you to create multiple branches within a demo. This way, you can let end-users explore your product in a more personalized way. Here’s an example of how branching works within Arcade:

Walnut vs Arcade personalization

Walnut also lets you create paths within a product demo. So, your prospects/users can go through whichever feature interests them the most. You can also personalize your interactive demos by adding prospects’ names, company names, and logos using AI. 

Walnut vs Arcade personalization

🤹 Use cases 

Walnut is primarily designed for sales teams. With the ability to create live and guided product demos, the tool mainly caters to pre-sales and sales teams across different stages, like prospecting, demo calls, objection handling, etc. 

On the other hand, Arcade serves more diverse use cases for sales, marketing, and customer success. 

Marketing teams can embed these product demos on landing pages, social media, and email. Sales can create demos for different prospects. And Success can use demos to deliver ongoing customer education. Case in point: Arcade’s own help center.

By comparison, Walnut is more suited for enterprise customers while Arcade is ideal for SMBs and startups. 

📊 Analytics 

Walnut takes an edge over Arcade when it comes to analytics. Its advanced analytics dashboard will give you a granular view of the number of sessions and viewers for each demo. It also captures viewer details to add to your lead database. 

Walnut vs Arcade analytics

Besides monitoring demo performance from external viewers (your prospects), Walnut also captures internal usage. This is a good estimation to understand how your team is using the tool to create and share demos.

Walnut analytics

On the other hand, Arcade shows basic data points for your demo performance, like number of views, play rate, completion rate, and click-through rate. You can also understand the time viewers spend on a demo with the average play time metric. 

While Arcade also lets you toggle between internal and external views, it still falls short of the in-depth analytics and data visualization you’ll find in Walnut. 


Your decision to choose between Walnut and Arcade might ultimately boil down to pricing. And this is exactly where you have to clearly assess your use cases and make an informed decision. 

Arcade offers a free plan with the option to publish up to three demos. Their starter plan (Pro) starts at $32/month annually. You can also go for a team plan (Growth) at $42.50/month annually to work with multiple members.

Compared to bigger players in the market, Arcade offers a lower entry price for you to experiment and understand its usage. This is well-suited for small businesses or one-person teams at startups. 

However, Walnut’s price points aren’t completely transparent. Neither will you get a free trial. The only glimpse of how the tool looks and works is a 20-step demo on their website. 

The lack of transparent pricing can be a cause for concern, like this user who was interested in the tool but couldn’t find anything about its pricing. 

Walnut pricing
Source: SaaSHub

Looking for a more versatile interactive demo tool?

Walnut and Arcade are great tools designed to easily communicate your product’s value to your end-users. But if you compare them to Floik, you’ll find several advanced capabilities to add that wow-factor to your product demos. 

  • Multilingual AI voiceover: Add more context to your demos with the text-to-speech feature available in 15 languages and 20+ accents. You can simply feed your script and choose the language/accent, and Floik will generate an AI voiceover in seconds. While Arcade offers a synthetic voice feature, it’s limited to the English language.
  • Search-optimized demos: Want to get more viewers to your product demos? Floik can help! With the Team plan, you can choose to make demos discoverable on search engines. Floik will automatically add metadata for your demo and start ranking the demo page for relevant keywords. 
  • Multi-format showcases: With Floik, you can showcase your product in multiple formats and engage users at multiple touchpoints. Convert a single product recording into a step-by-step guide, explainer video, and interactive demo. So, capture your product in action once and use it for encouraging product discovery (video), generating PQLs (demo), and delivering customer support (guide). 
  • Customization options: While both Walnut and Arcade let you fine-tune your demos, Floik packs a punch with its diverse feature set. As a rapidly maturing product, the tool offers almost everything you’ll find in Arcade to customize your output. You’ll soon see several advanced capabilities to create more standout demo experiences for your product. 

What stands out the most for Floik is its generous free plan. When you sign up for free, you can create 10 Flos to get a hands-on experience of how the tool works. The monthly Pro plan is also cheaper than Arcade at $29 with more powerful capabilities. 

The choice is yours!

Arcade is a good fit if you’re an early-stage team tasked to do more with less. You can create demos to fulfill marketing and sales use cases. But if you want to create more nuanced and polished demos with some budget to splurge, Walnut might be the better option. It’s a good choice for high-growth companies with a large sales team. 

However, if you don’t want to settle for less and want to expand the utility of product demos, Floik can meet your needs well. Take it for a spin for free