How to Create Interactive Product Demos that Convert

Vartika Bansal
September 4, 2023
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In the high-stakes world of B2B software sales, every pitch can feel like trying to crack the code of a complex vault. B2B buyers have heard it all before.

They come with real concerns: Will it integrate? Is it worth the cost? What will the ROI look like?

But what if there was a master key to this vault that could address these concerns head-on and turn skepticism into confidence? You’re in luck because you just found it. 

Instead of just talking about your product, let them experience it themselves with interactive demos. This article will help you create a compelling interactive product demo to generate quality leads and unlock more sales.

What is an interactive product demo?

An interactive product demo is a powerful tool that gives potential customers a hands-on walk-through of a product. It serves as a bridge between traditional static presentations and real product usage, enabling users to understand your product's capabilities and benefits in a more immersive manner.

5 steps to win over potential buyers with interactive demos

Ready to impress potential customers with high-impact interactive product demos? Here are five steps to help you create winning demos that drive conversions.

1. Identify and segment your user personas 

Before you start creating product demos, it’s crucial to deep dive into your users’ world. Understand who they are, what drives them, and what they truly desire. 

Use these insights to segment your target audience and create user personas. A user persona profile typically includes:

  • Persona name
  • Demographics 
  • Occupation and job role
  • Challenges and pain points
  • Motivations and objectives
  • Behaviors and habits
  • Existing solutions and gripes

Use surveys, interviews, and analytics to get a pulse of your audience and make detailed profiles for each persona. Then you can create interactive demos tailored to these personas. 

For example, if one of your personas is "Startup Steve," a young entrepreneur in his early 30s, you might focus on challenges like limited budget and the need for scalable solutions. 

Your demo for Steve could highlight affordable features of your product and showcase how it grows with their business.

On the other hand, if another persona is "Corporate Carla," a senior manager in an enterprise firm, her challenges might revolve around team collaboration and data security. The demo tailored for Carla would emphasize your product’s collaborative capabilities and its security features.

Whether your users are tech-savvy millennials or seasoned industry professionals, your demos should speak their language. Remember, it's all about them

2. Visualize the customer journey from awareness to conversion

Imagine the path your potential customers take from the first spark of curiosity to the final decision. Your interactive demo shows them the way forward and answers all objections before they make a confident buying decision. 

Let's delve deeper into the use cases for interactive demos at each stage of the customer journey. 

🔍Awareness: Introduce them to the magic of your product

At the awareness stage, users are just beginning to recognize a need or problem. They might not even be aware that solutions like your product exist. Here, interactive demos can introduce your solution and highlight the top use cases to solve users’ pain points.

🌞Interest: Show users the intricacies and how your product stands out

Once potential customers are aware of your product, they want to learn more. They're curious about what sets your product apart from others. So, create demos for specific features or use cases to explain core value propositions.

🤝🏻Consideration: Customize the experience, addressing each persona’s unique needs

At the consideration stage, potential customers are comparing your product with others in the market. They're looking for specific capabilities that cater to their unique needs. Your sales team can create personalized demos to wow these buyers.

🎉Conversion: Seal the deal with a seamless user experience

This is the final push. Customers are on the brink of making a decision, and the right interactive demo can tip the scales in your favor. Impress all decision-makers with demos created for objection handling and internal champions.

3. Choose the right channels to meet users where they are

By allowing users to actively engage with your product—rather than simply reading or hearing about it, you can create a more immersive and memorable buying experience. The result? It increases the likelihood of conversion.

To maximize the impact of your interactive product demos, it's important to use them in the right channels and reach the right users. Here are some ways to incorporate interactive demos in different marketing channels:

  • Website and landing pages: This is your home turf. Make your demos front and center to gently convert casual visitors into high-intent, engaged prospects.
  • Email campaigns: Reach out directly. A personalized demo in an email can stand out in crowded inboxes and intrigue potential customers.
  • Social media: Engage your target users in the social space. Quick demo snippets or interactive stories can spark interest in the scrolling masses.
  • Blogs and content assets: More than just words. Enhance your articles and other resources with immersive demos, giving readers a taste of what's in store.
  • Review platforms: Let your product shine where opinions are formed. Showcase demos that highlight your product's prowess.

Regularly audit the performance of your demos on each channel to modify the showcase. Collect user feedback to enhance it further.

4. Create multiple product demos for each persona and channel

One size doesn't fit all, especially not when it comes to your product demos. Craft unique experiences for each user persona and marketing channel. 

By creating multiple demos, you can tailor the content to each group's unique needs and interests. This can include using language and features that resonate with each group.

Instead of a linear demo, allow customers to choose which parts of the product they want to explore. This can provide a more meaningful watcher experience that allows users to focus on the features and benefits that are most relevant to them.

⚡How to create an interactive product demo with Floik

When you want to create product demos at scale, you need a quick and powerful solution to do most of the heavy lifting. This is exactly where Floik can do the job for you. 

You only need a few minutes to create an interactive demo with Floik. And you don’t have to spend time learning your way through the tool either. It’s as simple as recording your product in action, customizing the hotspots, fine-tuning the demo, and publishing it.

Take a look at how it works here:

What’s more, you can convert this demo into a video or a step-by-step guide in just one click. Create once, and distribute for multiple use cases! 

Floik CTA

5. Roll out your interactive demos and collect feedback 

Creating a good interactive demo is only half the battle. It's equally crucial to gather feedback from users to understand their experience, identify any issues, and make necessary improvements.

Here’s a simple workflow to optimize your demos for driving high ROI:

  • Monitor user interaction: Use analytics tools to track how users are interacting with the demo. Which features are they most engaged with? Where do they drop off? How long do they spend on the demo?
  • Collect feedback: Actively seek feedback from users. This can be done through:
  • Surveys: After users complete the demo, prompt them with a short survey asking about their experience.
  • Feedback buttons: Incorporate feedback buttons within the demo itself, allowing users to comment on specific features or report issues.
  • User testing: Engage a group of users to go through the demo while verbalizing their thoughts, giving you direct insights into their experience and perceptions.
  • Analyze the feedback: Compile the feedback and look for common themes. Are users consistently praising a particular feature? Are there common points of confusion or frustration?
  • Iterate and improve: Based on the feedback, make necessary adjustments to the demo. This could involve fixing bugs, clarifying instructions, enhancing certain features, or even adding new elements that users expressed a desire for.

After making improvements, roll out the updated demo and continue the cycle of collecting and implementing feedback. This iterative process ensures that your demo remains effective and aligned with user expectations.

Avoid these 5 mistakes to create the perfect product demo

While you follow these best practices to make your next interactive demo, remember to avoid these mistakes for optimum results:

  1. Not acknowledging customer pain points: When you don't address the specific challenges or problems your potential customers face, the demo can come across as irrelevant or out of touch. It's essential to show users that you understand their needs and that your product offers a solution.
  2. Overwhelming users by showing every functionality: While it's tempting to showcase every feature of your product, doing so can be counterproductive. Users can become overwhelmed or confused, making it hard for them to grasp the core benefits of your product.
  3. Setting unrealistic expectations that disappoint users: If your demo promises more than what the actual product can deliver, users will feel let down when they try the real thing. It's crucial to ensure that the demo accurately represents the product's capabilities to maintain trust.
  4. Not guiding users about the next steps with a CTA: After engaging with the demo, users should have a clear understanding of what to do next, whether it's signing up, making a purchase, or reaching out for more information. Without a clear call to action (CTA), users might be left feeling lost or unsure about the next steps.
  5. Not iterating based on customer feedback: No demo is perfect from the get-go. If you don't take into account the feedback from users and make necessary adjustments, you miss out on opportunities to enhance the demo's effectiveness and user experience. Regularly updating and refining the demo based on feedback ensures it remains relevant and engaging.

Make your first interactive product demo today

Selling software to skeptical B2B buyers can be a nightmare. Every pitch counts, and yet buyers have heard it all. 

But here's a game-changer: interactive demos. Instead of just talking, show them. Let buyers experience the magic of your software firsthand. It's a powerful way to turn maybe's into definite yes's. 

Ready to elevate your sales game and wow your buyers? Dive into the world of interactive demos with Floik and watch your conversions soar. Start creating with Floik now!